Hello OpenOrg friends,

Yesterday after months and months of pre-launch stress, multiple launch dates 
passed and rewriting the front-end three times, we launched the MVP of the 
software platform I’ve been working on for Greenpeace International. This is 
the first 100% open project Greenpeace has done <http://medium.com/planet4>, 
and I’ve been working on it (as the only person with a background in FOSS) for 
over a year. 

You can see our MVP at https://www.greenpeace.org/international/ (careful, 
greenpeace.org for US users redirects to the US site). Below the comms the 
senior MGMT “wrote” (we wrote them) to all 4000 GP staff. This is beta, built 
buy a scrappy team of 9 people. Every thing is customizable for Greenpeace web 
editors, who, unlike us, are not very techie at all. 

Please use the feedback button on the site, if you want to provide feedback.

I’m super elated, and will now have more time to spend thinking about and 
reflecting on how open org principles make stuff happen ;)

—laura

We said when we commenced 
<https://medium.com/planet4/greenpeaces-engagement-content-vision-fbd6bb66018a> 
the project that the goal of Planet 4 is not to be only a vehicle for putting 
content on the internet, but for engaging people by offering them ways to take 
action, to win campaigns with us. Throughout the development of the site the P4 
project team has held on to this objective. It is a truly people powered 
platform!

The site itself reflects a generational leap forward in design and technology. 
It is ‘responsive,’ so adapts to  look and function equally well on a mobile 
phone, tablet, laptop and desktop (does anyone still have one of those?). 

The flow of the content on the site is brief and tight. We’re providing people 
with actionable information about our live priority campaigns. The emphasis is 
on ways to get involved today. Gone are the thousands upon thousands of pages 
of ‘content’ Greenpeace.org <http://www.greenpeace.org/international/en/> had 
accumulated over the last twenty years. (Well, it's not gone, it's archived.)

The Planet 4 site concept and design were heavily driven by data about how 
people use our websites. It's based upon listening to our supporters and how 
they access the site, what they are looking for and what they do. We’ll 
continue to adapt and evolve the site based on web analytics now that we’re 
live. As you can see it’s a beta site, there will be bugs and we are involving 
our supporters in the process of debugging it. Not just in terms of code, but 
we are actively seeking design and language feedback. We will constantly evolve 
the site on the basis of that feedback. Please add your voices and provide 
feedback via the feedback button 
<https://medium.com/planet4/iterating-the-p4-prototype-with-on-site-feedback-caae0cf22a23>
 that’s embedded on the right-hand side of the site.

Planet 4 is built on Wordpress, an open source technology. The Planet 4 project 
has also worked through an open design process - with public Skype channels, 
project files, meetings, and a standing invitation for the public to join in 
our work. The project has involved over 100 supporters and volunteers to get to 
this point in the process and have publicly documented the project on Medium 
<https://medium.com/planet4>. 

The Planet 4 team has worked hard to get us to today. We’d like to especially 
recognize their hard work and commitment to transparency, openness and 
innovation throughout this process, as it is a model for how we’re trying to 
live the Seven Shifts in our work to change the world. 

Again, please be sure to provide feedback, flag bugs, and let us know what you 
think via the feedback button on the site 
<http://www.greenpeace.org/international/en/>, as this is how the team will 
receive and incorporate all feedback from Greenpeace and the public. 


Laura Hilliger
laurahilliger.com <http://laurahilliger.com/>
co-founder of weareopen.coop <http://weareopen.coop/>
@epilepticrabbit <http://twitter.com/epilepticrabbit>


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