Hi,

Besides the obvious advantages of getting traffic and monetizing an
app, I think Orkut developers can be motivated in other ways like:

1st cent:
Providing grants like 'Google Gadget Ventures' (http://www.google.com/
gadgetventures/) and 'fbFund' (http://www.facebook.com/press/
releases.php?p=4821). This might help developers who don't have a
business backing them and want to spend more time coding and less time
working 'real life' jobs:))


2nd cent:
Developers care about recognition sometimes more than money (I know
there are weirdos like that out there) - Orkut should consider giving
out awards for innovation in app development.

So far, I know of one company called Mentez which is doing that for
Brazilian app developers (http://www.mentez.com/Contest.asp?Lang=POR&;)
and if you look at the apps in pt-BR interface, a number of good apps
are coming out that are also participating in that contest.

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