===>A business is a formal statement of a set of business goals,

    the reasons why they are believed attainable, and the plan for
reaching those goals.


===>The business goals may be defined for for-profit or for non-profit
organizations.



===>Business plans are decision-making tools. There is no fixed
content for a business plan.


===>"... a good business plan can help to make a good business
credible, understandable,

    and attractive to someone who is unfamiliar with the business.

    Writing a good business plan can’t guarantee success,

    but it can go a long way toward reducing the odds of failure".



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