Starting up a home based jewelry business with beading can be really fulfilling. Beading is relatively easy to learn. You do, however, require a strong interest in fashion, form and colors. The advantage of beading is that you can quickly adapt to fashions and the seasonal colors, making jewelry pieces to enhance the latest fashions. Consequently, they will be highly desirable. When you start to make beaded jewelry, it is very important to recognize your own individual style, since this will effect the way you design. Do you prefer a classical design, working with pearls and gems and keeping your beaded designs uncluttered and clear? Do you love dramatic, interesting styles with extravagant forms and materials? Or do fun styles with unusual ideas and lots of light, joyful colors appeal to you more? Once you have clearly identified your personal style of designing, you will be able to define your target market, their age group, and their style of clothes. Studying fashion magazines, collecting photos of the various styles of clothes, for which you wish to create your beaded jewelry, will help you refine your designing. This will also assist you in staying up-to-date, whatever style you choose. Even the classical style varies from year to year. Sometimes the emphasis is on camel and creme cashmere, sometimes on dark wine red linen and silk. If you are just starting, it would be wise to target your designs to the type of people you connect with, or intend associating with by joining various clubs. Naturally, wearing your own jewelry on the different occasions is the best business card you can have. When you receive a complement, you can instantly let them know that you make the jewelry and give them your card with your website address. Later you can make a list of stores that are selling clothes in your particular style and which would be suitable for selling your jewelry. You can then make connections and eventually add these businesses to your list of customers. Participating at fairs will be the next step. Again your stand should reflect clearly your personal style, since this will attract the clients whom your designs will appeal to. In fact, the more you can express your particular style in everything to do with your jewelry business, the easier it will be for you to build a brand, even on a small scale. This should include the design of your website. Building up a home based jewelry business with beading is a great way to get started in a small way. You require little capital to begin with, since you are not working with expensive gold and gems. Marketing your product is extremely important and you will require as much energy in learning this art, as you do for your jewelry designing and production. Since this work could involve much isolation, and isolation can be the biggest dream destroyer, it would also be important to join a good forum or group. You will meet similar minded people and continually get inspiration and encouragement.
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