US-TX-Houston: Lead Database Marketing Specialist To apply for this position, please visit this Website. http://dba.fyicenter.com/jobs/99899402_Lead_Database_Marketing_Specialist.html To see other opportunities, please visit http://dba.fyicenter.com/ Date: 31-Dec-2008
Lead Database Marketing Specialist Position Description Provide complex business process analysis which monitors and reveals insight into the effectiveness and efficiency of a) marketing demand generation, b) awareness development, and c) field enablement. Analyze data to discern business relevant trends, patterns and opportunities, including (but not limited to) customer and product segmentation, market analysis. ? Provide operational support for delivery of aggregate data to enable business intelligence. ? Understand the drivers of the business and cull data to find any and all interesting relationships and metrics that have a business impact ? Provide operational support for list extraction of defined audience selection data leveraging complex business relationships. ? Consult with key stakeholders on process changes in the spirit of continuous process improvement, as well as go-to-market strategy development/ optimization. ? Design systems and methods which automate tasks and free resources for strategic focus ? Manage ad hoc reporting requests and prioritize and automate based on business needs ? Proactively communicate and collaborate with internal customers to analyze information needs and functional requirements and deliver the artifacts as needed. ? Support the delivery of consistent, credible metrics and dashboards that demonstrate the return on investment of projects, campaigns, and events across the marketing function. ? Work with the Marketing, Sales and Information Technology functions to assist in the development and execution of processes and supporting information systems technology that enables demand creation/lead management/lead nurturing activities Position Requirements ? 6+ years of combined experience in B2B high tech database marketing, direct marketing and customer reporting & analytics ? Up to three years direct and database marketing experience required, including familiarity with list management, database enhancement and direct marketing (mail/telemarketing/email) execution. ? Extensive experience with the development and use of marketing databases, data capture and recording/reporting requirements, and data quality standards. ? Knowledge of relational databases and data structures ? Strong grasp of statistical models and ability to apply them to business problems ? Excellent at analyzing data, recognizing trends, forming conclusions, and making strategic recommendations based on data ? Hands-on experience with campaign administration and reporting on Siebel and SalesForce.com required ? Hands-on experience with report generation in Business Objects required ? Proficiency with standard business software (MS Excel, MS Access) ? Hands-on experience with database querying tools, languages and analytical platforms supporting database marketing such SQL, SAS, SPSS, Clementine, Unica or Cognos ? Aggressive self-starter, able to rally team support for process and accountability ? Ability to work on multiple projects simultaneously while managing to critical deadlines and deliverables. ? Possesses exceptional interpersonal skills ? Excellent written and verbal communicator Strong attention to detail, well organized administratively Desired Skills / Special Qualifications: ? Experience working with Marketing Resource Management, Campaign Management and/or Enterprise Marketing Management tools such as Unica, Eloqua or Aprimo desired ? Fortune 500 corporate experience is preferred Education/Training Required: ? Bachelor's Degree in marketing, mathematics, statistics or a technology-focused degree ? Advanced degree is a plus Thank you, DBA FYI Center http://dba.fyicenter.com/ --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "Oracle DBAs" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/Oracle-DBAs?hl=en -~----------~----~----~----~------~----~------~--~---
