Eric,
Judging from their recent press releases, I'd say it does NOT apply to their
marketing information. Check for yourself, trying running some of their
finest marketing prose through the Jargonator at
http://www.jargonfreeweb.com. I just tried the press release titled
"Mykrolis Takes Oracle Straight to the Bottom Line", and it scored a 6 -
"Put it in the bottom of your bird cage and start over", the highest (or
lowest, depending on how you look at it) jargon score.
To be fair, I've found Larry to be pretty good in this regard, but as you
start moving down from the top of the Oracle management pyramid, the jargon
really starts to snowball, to the point where I've seen (and worked for)
some low-level managers who speak completely in meaningless, buzzword-laden
techno babble. My theory is that the quantity of technical jargon used is
inversely proportional to the speakers actual understanding of the
technology.
Gary
Gary Kirsh
Next Extent, Inc
-----Original Message-----
Sent: Tuesday, May 01, 2001 3:40 PM
To: Multiple recipients of list ORACLE-L
Does that apply to Oracle's complex, frequently nearly inpenetrable
ever changing jargon related to product line/descriptions and
marketing/pricing information, or "just" the technology? :)
As far as the general topic of marketing effectiveness and/or
failure, there used to be some sort of marketing industry award that
was given out to giant corporations that spent vast sums on marketing
consultants and ad campaigns that are huge flops. It is not unusual
at all. Of course it is essentially a virtual reality industry, so
you can imagine the difficulty of trying to q/a that stuff.
My guess is that one of the justifications for big IT corps to spend
vast sums on mass "public image" ads is to intimidate competition by
creating the appearance of "normalcy" (about the corporation doing th
advertising) in public opinion.
In other words, when I see a TV ad for PacBell "data operations"
I know that it is probably even more of a huge pile of cr*p than the
average corporate ad, and somehow suspect it is related to Worldcom's
ads, and some attempt to create a "perception" that PacBell is able
(is is soon going to be able) to effectively compete with Worldcom in
data services.
etc.
regards,
ep
On 1 May 2001, at 9:37, Kirsh, Gary wrote:
Date sent: Tue, 01 May 2001 09:37:06 -0800
To: Multiple recipients of list ORACLE-L
<[EMAIL PROTECTED]>
> To hear Larry's take on IBM and their new ads, go to oracle.com and click
on
> this news story:
>
> "Oracle declares war on complexity. Watch the webcast of Larry Ellison's
> interview with Salomon Smith Barney and press conference."
...
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