Hi ,


I hope you are doing well. I do have new requirement please gothrough it if
you are comfortable send me updated resumes at s...@nityo.com
<rakesh....@nityo.com>


*Job Title: Marketing Analyst*

*Location: Santa Clara, CA 95054*

*Duration: 4-6+ Months*




Interview Process: Phone Screen and In-Person Interview Must



Full Name:

Full Addresses with Zip Code:

Contact (Home/Cell):

Email:

Skype:

LinkedIn:

Education Details:



2 References:



Name:

Role:

Project:

Phone:

Email:



Experience Skill Matrix:



Total years of Experience in IT: years

Total years of US Experience: years

1. Complete Skill Matrix (Years Of Experience In Each Skill):



1.       Marketing Analyst: years

2.       Web analytics platforms such as Google Analytics, Adobe Analytics:
years

3.       Multi-channel attribution platforms (Convertro, VisualIQ, Adometry
or Adobe Data Workbench): years

4.       SQL and familiarity with Excel for data manipulation; comfortable
using various data access tools: years

5.       Python and/or R: years

6.       Understanding of statistics (time series analysis, cluster
analysis, multivariate analysis): years

7.       Predictive modeling, forecasting, and segmentation analysis: years

8.       Creating dashboard and key metrics: years

9.       BI platforms such as Tableau a plus: years



*Description:*

The Senior Marketing Analyst will use analysis and modeling to support
marketing operations. You will work with the Marketing team to guide
marketing decisions based on your analyses and insights



*The organization: Customer Analytics*

The Customer Analytics team is central to every business line and
functional organization at the company.  It is a team composed of
engineers, statisticians and business analysts.  The team influences
strategy and tactics of product roadmap and engineering; organizes and
monitors marketing and promotion efforts; engages with financial planners;
and is responsible for key aspects of business operations.



*Responsibilities:*

·         Evaluate marketing performance by using conversion funnel data
and multi-channel attribution models to identify opportunities to improve
conversion.

·         Perform ad-hoc analysis as needed, to evaluate marketing
performance.

·         Support in designing experiments to test the validity of
hypotheses around conversion strategy.

·         Build marketing dashboards to track performance.



*Requirements:*

·         3-5 years previous marketing analytics experience required.

·         Marketing analytics skills:

·         Proficiency in web analytics platforms such as Google Analytics,
Adobe Analytics or others.

·         In-depth knowledge of multi-channel attribution platforms
(Convertro, VisualIQ, Adometry or Adobe Data Workbench).

·         Analytical skills:

·         Fluent in SQL and familiarity with Excel for data manipulation;
comfortable using various data access tools.

·         Strong experience with languages such as: Python and/or R.

·         Advanced understanding of statistics (time series analysis,
cluster analysis, multivariate analysis).

·         Experience with predictive modeling, forecasting, and
segmentation analysis

·         Experience creating dashboard and key metrics. Familiarity with
BI platforms such as Tableau a plus.

·         Self-motivated, independent, organized and proactive, highly
responsive, flexible and adaptable when working across multiple teams.

·         Passionate about producing high-quality analytics deliverables
and communicating results to a broad audience.

·         Strong communication skills.





Thanks & Regards,

Soni

Technical Recruiter

Nityo Infotech Corp.

666 Plainsboro Road, Suite 1285 Plainsboro, NJ 08536

*Email : *s...@nityo.com <rakesh....@nityo.com>

Phone: 609-378-1165

*http://www.nityo.com* <http://www.nityo.com/>



USA | Canada | India | Singapore | Malaysia | Indonesia | Philippines |
Thailand  | UK | Australia / Zealand

__________________________________________________________________________________________

Nityo Infotech has been rated as One of the top 500 Fastest growing
companies by INC 500

__________________________________________________________________________________________

Disclaimer: *http://www.nityo.com/Email_Disclaimer.html*
<http://www.nityo.com/Email_Disclaimer.html>

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