Gerardo writes
"My question is, does this technique already have a term?"

Creative Process is the global term for what you mention.
There are many theories about that process
One book on some of the science behind the brain activity involved is "Diagram The Instrument of Thought" by Keith Albaarn and Jenny Miall Thanes & Hudson 1977 ISBN 0-500-27096-1
Here are a few online links to some various theories to get you started:
http://www.mgtaylor.com/mgtaylor/glasbead/7stagcrp.htm
http://smallbusiness.chron.com/5-steps-creative-process-model-10338.html
http://members.optusnet.com.au/charles57/Creative/Brain/wallis.htm
http://www.greenfields.u-net.com/docs/home.html
http://www.dubberly.com/concept-maps/creative-process.html

OriFUN to all,
Dianne

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