http://www.miami.com/mld/miamiherald/news/14924441.htm
 

Tourism officials fear Dubai's attraction


BY DOUGLAS HANKS III


[EMAIL PROTECTED]


Terrorism fears scuttled Dubai's attempt to take over the Miami seaport, and
now the Arab emirate has the Caribbean spooked, too.

But this time the nervousness stems from a desert ski slope, hotels built on
a giant palm-tree island and the rest of Dubai's zany offerings as the
world's hot new vacation spot.

Dubai's growing popularity with European and Asian travelers makes it a
prime example of the competition the Caribbean faces in the global battle
for tourist dollars.

''Dubai is catering to what the new traveler is looking for,'' Helen Kidd,
chief executive of the Nevis Tourism Authority, said during this week's
gathering of the Caribbean Hotel Association in Miami. ``They're creating
experiences there. To me, it's like a big theme park. It's so spectacular.''

Seen as a tamer, Arab version of Las Vegas -- gambling is not allowed -- the
financial capital of the United Arab Emirates has poured its oil revenues
into remaking itself as a lavish tourist destination.

An enclosed mall features an indoor ski complex, with five runs, chair lifts
and a 25-story mountain. Developers last month announced plans for a
Vegas-style strip there, with 31 hotels modeled after Egyptian palaces,
London's House of Parliament and the moon. One, with 6,500 rooms, would be
the largest hotel in the world.

And Kerzner International picked Dubai for the first expansion of its famous
Atlantis resort in Nassau. The 1,500-room Dubai Atlantis will rise on a
frond of a massive island being built in the shape of a palm tree in the
Persian Gulf.

''Right now, Dubai is the hot thing,'' said John Fareed, a travel marketing
consultant in Winter Park. ``Everyone is saying: Have you been to Dubai?
Have you been to Dubai?''

Dubai's rise coincides with an uptick in tourism to the Middle East. Since
the early 1990s, international tourism there has increased 2.3 percent to
4.6 percent. But while the emerging vacation spot has enjoyed growth, the
venerable Caribbean saw its international market share drop from 2.5 percent
to 2.3 percent, according to the World Tourism Organization.

''There are only so many discretionary travel dollars out there,'' said Gary
Sain, a partner in Orlando's YPB&R travel consulting firm. ``As more and
more travel destinations come into play, it's going to eat into those
destinations that have been around for a long time.''

At the CHA conference, leaders pushed their plans to market the Caribbean as
a single destination to compete in a more crowded travel marketplace. And
with the world's second-largest sporting event -- Cricket World Cup --
coming in March, they hope to introduce the Caribbean to thousands of
far-flung travelers, particularly those from cricket-mad Australia.

But with more countries entering the tourism marketing derby, Caribbean
destinations -- not to mention those in the United States -- find it harder
to convince vacationers to cross the Atlantic.

The United States has seen its share of the foreign travel market drop from
7 percent to 6 percent in the last 10 years, according to the Travel
Industry Association of America. Industry executives blame the slide on
increased marketing from other destinations.

This decade, one of the world's largest building booms reshaped Dubai into a
fast-growing resort destination. An estimated $200 billion in construction
projects are underway, with Dubai claiming to account for as many as 25
percent of the world's cranes.

After adding 10,000 hotel rooms in the past five years, Dubai expects to
double its room inventory to 52,000 rooms by 2010. Passengers at Dubai
International Airport are projected to increase from 25 million this year to
60 million by 2010. And while the Caribbean's tropical breezes probably
trump Dubai's desert climate in the minds of most travelers, the Arab city's
gleaming new hotels and attractions offer the kind of luxury getaway that's
hard to find in the islands, said hospitality consultant Bill Freeman.

''If you're an English person wanting some sun, you can get to the Caribbean
in eight hours. Or you can fly eight hours to Dubai,'' said Freeman, whose
company, Freeman Group, sells hospitality training to Caribbean tourism
bureaus. In Dubai, ``the environment isn't great, but the service is
absolutely, unbelievably good.''

The Caribbean also beats Dubai in price, since only Paris charges higher
hotel rates (with New York a close third), according to the Dubai tourism
authority.

But for tourists with deep pockets, a fresh experience often takes top
priority in vacation plans.

''The four- or five-star clients this year are going to Fort Lauderdale and
next year Dubai and then Australia. They want something new,'' said Peter
van Berkel, a North Miami travel wholesaler.



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