http://www.statesman.com/news/content/news/stories/world/11/05/5terrorismad.
html

 


Anti-terrorism ad hits Mideast airwaves


Backers are shadowy but message is clear in graphic TV commercial against
terrorism.


By Anna Johnson
ASSOCIATED PRESS
Sunday, November 05, 2006

CAIRO, Egypt - A TV commercial aimed at thwarting terrorism has hit Mideast
TV networks using high-tech effects to show the anatomy of a suicide bombing
in graphic detail. 

The $1 million ad is packed with special effects including the
time-suspension technique made popular in the "Matrix" movies to show
bodies, cars and broken glass flying in slow motion through the air. 


Its sleekness, and the secrecy surrounding its creators and backers, lead
some to suspect the U.S. government is behind it in its effort to woo
would-be terrorists away from violence and encourage moderates to take a
forthright stand against extremism. 


The U.S. government refuses to say clearly whether it's involved in the
commercial, which began airing this summer on Al-Arabiya, Lebanese
Broadcasting Corp. and several Iraqi channels. 

The 60-second ad opens with a young boy seeing a man walk by in a crowded
market. 

The man stops and exposes yellow explosives strapped to his body. The boy
sees the bombs just before they go off, sending cars flying and people
crashing through the windows of a cafe. 

The ad then shows the aftermath: wreckage, weeping and fires. It ends with
the words "Terrorism has no religion" in Arabic. 

A Los Angeles warehouse district filled with 200 cast members stood in for
the market during the ad's filming earlier this year, according to a
statement by California-based 900 Frames, which helped produce the
commercial. 

The ad is on a Web site - www.noterror.info - where viewers can see it and
read Quranic verses deploring violence. 

But details about who made the ads are scant. 

A news release said the project was financed privately by scholars,
executives and activists living in Iraq and abroad - but didn't elaborate. 

During the filming, 900 Frames said that the group behind it, the Future
Iraq Assembly, wanted to remain anonymous. 

The group, which also is behind a series other of Iraq-specific ads,
describes itself on www.futureiraq.org as "an independent, nongovernmental
organization, comprised of a number of scholars, businesspersons and
activists." 

Spokesmen for the U.S. State Department and Defense Department said that
they couldn't find any information that their agencies were linked to the
ad, but neither would rule out some government involvement. 

Lawrence Pintak, the director of the Adham Center for Electronic Journalism
at the American University in Cairo, thinks the commercial is unlikely to
have much influence on young Arabs. 

"When this kind of advertisement is sandwiched between footage of Lebanon
and Iraq, it's going to fall on deaf ears," Pintak said. 

Pintak also worries that the ad looks too American. 

"It just raises so many red flags," he said. "The assumption is it has to be
made by the Americans or the Saudis." 



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