125
The Europeanisation of the Balkans: A Concrete Strategy
or just a Placebo?
Wim van Meurs
1. The EU's Past Record in the Balkans
As the recent commemoration of Srebrenica has put in stark contrast,
over the past decade the EU has evidently come a long way in defining,
implementing and upholding its strategic vision for the Balkans.
Handling the independence of Croatia and Slovenia was not the heyday
of European policy coordination with the naiveté of the Dutch
government eager to take the credit for solving the post-Yugoslav crisis
in its presidency and the Franco-German wariness. In the early days of
Eastern enlargement Paris had insisted on multilateral regionalism as a
model for stabilisation, whereas Bonn favoured bilateral conditionality.
Conversely, in the Balkans France banked on individual solutions,
whereas Germany opted for regional holistic strategies. Additionally,
European coherence was hampered by the standoff between those
rejecting post-Yugoslav federal constructions and those offering national
self-determination. Between 1995 and 1999 Europe has mastered a steep
learning curve -- from the ethnocentric and dysfunctional Dayton model
to the more realistic and workable Ohrid model, from the adhockery of
the Bosnian conflict to the concerted conflict-management in Kosovo
and Macedonia five years later.63
In 1999, in the immediate aftermath of the Kosovo War, the
International Community laid out its strategic principles and objectives
for the Western Balkans region, five in total (not necessarily in this
order):
63 D. Heimerl and W.v. Meurs (2004). "The Balkans between Paris and Berlin".
Journal of Southeastern Europe and Black Sea Studies 5(3): 343-360.; N. Both
(2000). From indifference to entrapment: the Netherlands and the 
Yugoslav crisis
1990-1995. Amsterdam, Amsterdam University Press.
126
. regionalism, multilateral relations and the instigation of regional
cooperation;
. conditionality as the bilateral basis for status vis-à-vis the EU and
access to preferential treatment;
. separation of the agendas of integration, transformation and
stabilisation;
. the European perspective; and
. standards before status.
The European principle of regionalism was enshrined in the June 1999
Stability Pact for South Eastern Europe. After drawing some heavy fire
in 2001-2002, the Stability Pact has now scaled down its ambitions,
prioritised its objectives and found its niche in the international
framework for Kosovo and the Balkans. The principle of regionalism,
however, by and large lost out to conditionality.64
As the core principle of EU integration, conditionality came with the
Stabilisation and Association Process (SAP), initiated in parallel with the
Stability Pact in 1999, but fleshed out in 2000-2001 only. EU
conditionality for the Balkans added several more to the well-known
Copenhagen Criteria of Eastern enlargement. For Kosovo, it was Special
Representative of the Secretary General Steiner's "standards before
status" that wrote conditionality in the book in 2002. Since then, it has
become apparent that conditionality tends to conflict with regionalism as
it produces widening gaps within the projected region by concentrating
assistance and privileged relations on those that do well in economic
transition and in fulfilling EU integration criteria, at the expense of the
laggards.65
At the same time, the nexus between conditionality and the stages of EU
integration deprives Brussels of much strategic leverage for key
objectives of inclusive state consolidation and regional stabilisation in a
64 F.-L. Altmann (2002). Regionale Kooperation in Südosteuropa. 
Organisationen,
Pläne, Erfahrungen. Berlin, SWP.
65 A. Wittkowsky (2000). Stabilität durch Integration?: Südosteuropa als 
Herausforderung
für die Europäische Union. Bonn, Friedrich-Ebert-Stiftung.
127
region of unfinished statehood. The current state of affairs in the region
indicates that socio-economic transformation makes limited inroads as
long as issues of state sovereignty and inter-ethnic power games
dominate the regional and national agendas. With capacities still in the
making and the institutional separation of the agenda of transformation
integration from the agenda of stabilisation still largely in place,
conditionality often appears powerless with the risk of strategic
initiatives running aground.
In his October 2005 report, Kai Eide thrashed the "standards before
status" approach in principle,66 blaming it to a significant degree for the
general malaise in Kosovo and, paradoxically, for the Kosovars' failure
to meet the benchmarks too. The "standards before status" approach for
Kosovo was the mirror image of the EU's conditionality-based strategy
for the integration of the entire region into Europe. Thus, the pivotal
principle of "conditionality" also known as "standards before status" in
international and most of all European strategies toward the Balkans is
now coming under question. The consequences for the much-cited "EU
perspective" are uncertain.
2. 2005 -- a successful year, 2006 -- a year of decisions?
At the same time, the EU itself has plunged into a deep existential crisis.
Apart from collective soul-searching, the crisis seemed to produce a
state of near-paralysis in the Brussels policy-making institutions. Yet,
the effects of the crisis on the panacea of the "EU perspective" for the
Balkans seem hardly dramatic and in some respects even
counterintuitive.
Once the depth of the EU constitutional crisis became apparent with the
French and Dutch referendums, Brussels went out of its way to reassure
the Southeast European countries that these issues of the deepening of
European integration would in no way endanger their European
perspective. Undeniably, however, paying more attention to national
66 K. Eide (2005). A Comprehensive Review of the Situation in Kosovo. 
Washington
DC, UN.
128
constituencies in the EU made politicians in the capitals as well as the
EU institutions reluctant to push the vastly unpopular agenda of
Southeastern enlargement. Conditionality became more pronounced in
the statements from Brussels; the strategy of the three C's --
conditionality (as such), consolidation (of conditionality) and
communication (of conditionality). In view of the real, but slow and
uneven progress in the Balkans, the three C's seemed to confirm the
regional leaders' worst fears by offering Europe a ruse to push back the
issue of integrating the Balkans without having to revoke promises
made.
For Croatia, the EU at first seemed to apply its standards with utmost
strictness by making the actual opening of accession negotiation
dependent on handing over General Ante Gotovina, indicted by the
Hague Tribunal. The volte-face in October 2005 was the very opposite
of strict, but fair criteria -- a package deal involving Croatia and Turkey.
Similarly, only an extremely naïve observer might not have seen the
connection between the upcoming Kosovo negotiations and the sudden
progress towards a Stabilisation and Association Agreement for Serbia
and Montenegro. Unperturbed by the tension between a functioning
democratic process and the dominant role of the High Representative, on
21 October 2005, the European Commission recommended the opening
of negotiations for a Stabilisation and Association Agreement with
Bosnia-Herzegovina to the Council. On 9 November, the Commission
unexpectedly recommended to grant Macedonia candidate status. The
recommendation is based, however, on a report that assesses this state as
unable to organise free elections, not fully in control of its own 
territory,
with a weak and politicised judiciary, not attracting foreign investors and
falling far behind the rest of the region in terms of economic growth.
Eventually, in January 2006 SAA negotiations with the last laggard,
Albania, were concluded.67
The first reaction to the EU crisis seemed to be that Brussels would take
conditionality and standards very seriously in order to be able to deal
67 (2005). 2005 Enlargement Strategy Paper. Brussels, Commission of the 
European
Communities.
129
with its own crisis of deepening before facing the challenge of enlarging
to the Southeast. The term "enlargement fatigue" became the ubiquitous
answer to all questions. Next, these very conditions were bypassed or
sidelined and each country in the region was upgraded to the respective
higher level of relations with the EU: "higher status with some
standards". In the Kosovo case, "standards before status" has not been
modified to "standards with status," but they have de facto been
decoupled. The countries of the region have been granted a higher status,
a strategic move largely decoupled from the real, but uneven progress in
the region. Thus, the verdict on the EU perspective's real impact on the
stabilisation and transformation of the region has been adjourned. The
presumption of innocence for both Brussels and the Western Balkans,
however, may be a missed opportunity to set the record straight.
Thus, in less than half a year after the crisis, the EU has implicitly
forsaken some of its sacred principles in order to come to terms with the
reality check of the Balkans and international constraints. Since mid-
2005 the status of each Western Balkans' status vis-à-vis the EU, if not
EU policy towards the respective country, appeared to have made a Uturn
from strict conditionality to "status with or without standards". At
closer scrutiny, "moving the region forward" has become the measure of
success in and by itself: Rather than providing conditionality for the
stability and statehood-relevant issues, the EU has largely chosen an
indirect approach by waiving conditionality on the EU integration
agenda and hoping for an implicit quid pro quo on the stabilisation
agenda -- without, however, establishing an explicit strategic link
between these parallel agendas under the European perspective.
3. European Perspective?
Thus far the doubts on conditionality and the gloom over the EU
perspective seem to have had little positive or negative consequences for
relations between Europe and the Balkans. As a matter of fact, on closer
scrutiny, explanations on how the EU perspective works or should work
vary considerably. Four views may be discerned. Firstly, standard
political rhetoric on the Balkans puts its trust in the assumption that the
EU perspective per se offers such an attractive option to the peoples of
130
the region that no politician can afford to ignore this popular consensus
for long. Despite the inevitable setbacks and political ill-will, it is
argued, the long-term stabilising and transformative effects of the EU
perspective are a self-fulfilling prophecy in the political process of what
used to be Europe's last hotspot. The EU perspective thus more or less
produces its positive effects almost irrespective of the actual aid
programs, policy instruments and technical assistance linked to it.
Others have argued that Eastern enlargement has proven that even a
more short-term perspective cannot do without the financial resources,
norms, expertise and guidance of the EU to bring the transformation
countries closer to EU standards. Optimistically, this second view
assumes that the transformation process in South-eastern Europe will
just take longer and be more arduous than its role model and predecessor
in East-Central Europe. Conversely, it might be argued that at least in
some respects the Balkans is not the next enlargement, but Europe's first
encounter with countries that are not relatively close to EU standards,
still in the middle of the transformation process and without a tangible
membership perspective to drive the process and uphold the popular
consensus, i.e. more like the countries in the European neighbourhood.68
The concrete architecture and logic of EU policies and resources for the
Balkans has often been criticized as being too technical and focussed on
good governance and administrative capacity building.69 Another point
of critique concerns the strict nexus between formal status vis-à-vis the
EU and access to certain programs and instruments.70 Croatia, for
instance, bitterly complained that Romania and Bulgaria had access to
certain EU benefits forfeited to Croatia because it did not have candidate
status. Logically, conditionality rewards the most successful
transformers in the heterogeneous region and widens the gap to the
laggards.
68 W.v. Meurs (2003). "The Next Europe. South-Eastern Europe after 
Thessaloniki".
South East Europe Review for Labour and Social Affairs 5(3): 9-16.
69 M.-J. Calic (2004). Der Stabilisierungs- und Assoziierungsprozeß auf dem
Prüfstand. Empfehlungen für die Weiterentwicklung europäischer 
Balkanpolitik.
Berlin, SWP.
70 (2002). Western Balkans 2004. Assistance, Cohesion and the New 
Boundaries of
Europe. A Call for Policy Reform. Berlin, European Stability Initiative.
131
A third, less ambitious, but equally optimistic view claims that the true
power of the EU is neither in the perspective per se nor in the concrete
instruments, but in the so called "member state building". The intricate
process of EU integration with all its norms, procedures and criteria is
the best crash-course in rational state management, good governance and
administrative capacity building ever. The added value is in the form
rather than the content of the EU integration process.71
Fourthly, the most relevant sceptics in the current context are those who
insist that the EU should make good use of its integration perspective in
a much more strategic manner, by linking the benefits and incentives of
accession explicitly to the core objectives of stability and statehood. 
It is
argued that the full catalogue of EU benchmarks, criteria and acquis is
more than a bridge too far for a region still hampered by unresolved
questions of state and nation building, be it Bosnia-Herzegovina, Serbia,
Montenegro or the future status of Kosovo. It is argued that the
heterogeneity of status vis-à-vis the EU for each and every country in the
region defies all declarations on regionalism.72 At the same time, the
strict separation of the agendas of stabilisation and integration allows
local politicians to obstruct the process of regional stabilisation despite
all EU urgings, while urging Brussels not to obstruct the next step
towards EU membership.
4. Strategic Europe? Status with or without standards
As noted, "standards before status" is the localisation of EU
conditionality for the particular case of Kosovo. As the contrasts
between the various EU agendas are nowhere more apparent than in the
last remaining powder keg of the Balkans, the dilemma of conditionality
and the strategic deficits of Europe stand out with particular clarity here.
71 (2005). The Balkans in Europe's Future. Sofia, International 
Commission on the
Balkans, (2005). The Helsinki Moment -- European Member State Building in the
Balkans. Berlin, European Stability Initiative.
72 (2005). The Balkans in Europe's Future. Sofia, International 
Commission on the
Balkans.
132
In May 2005, the U.S. State Department's Nicholas Burns strongly
suggested that negotiations would start almost irrespective of the
outcome of the standards review and in no veiled terms offered
advantages in Euro-Atlantic integration to both parties to the conflict as
a reward for a constructive attitude at the negotiation table. With real
negotiations approaching, however, uncompromising rhetoric is back to
conceal what is actually a lack of preparedness for a major political deal.
Typically, the nexus between status and stabilisation, on the one hand,
and the perspective of EU integration, on the other hand, was made by
an American.
Defining Kosovo's future status requires a strategic deal and political
arm-twisting. The comprehensive catalogue of standards, reaching far
beyond the actual issues of unfinished statehood and minority protection
is inappropriate as a litmus test for opening the door to independence.
On the one hand, the standards before status fails to provide (negative
and positive) incentives for the Serb minority and, on the other hand, the
standards catalogue makes it too easy for Kosovar politicians to go for a
D grade -- "poor, but passing"; progress in some areas and serious
deficits in other. Thus, the Special Envoy of the UN Secretary General
Kai Eide gave a mixed judgement on the standards in his October 2005
report (tougher and more forthright than many observers had
expected).73 The Eide report is indeed not so much an assessment of the
state of affairs and Kosovo's fulfilment of the UN standards, but rather a
political post-status recommendation. His suggestions included a High
Representative-type international guarantor and monitor mission for
interethnic relations, minority protection as well as special rights for the
Serbs concerning cultural and religious sites. It is worth noting,
moreover, that the report referred to the "future" and not to the "final"
status of Kosovo. Evidently, the envisaged outcome is an incremental
process rather than a fixed finalité. The EU integration perspective is
expected to serve as the driver, the objective and guiding principle of the
status process.
73 K. Eide (2005). A Comprehensive Review of the Situation in Kosovo. 
Washington
DC, UN.
133
The one option with a potential for a viable future for Albanians and
Serbs in Kosovo within a stable Western Balkans is qualified
independence. Kosovo's independence should be qualified by
international (probably EU) monitoring of minority protection and
policies with substantial, but functional autonomy for the Serb
communities in an inclusive state of Kosovo, but without sharing
(territorial) sovereign rights over Kosovo between Prishtina and
Belgrade.74 Can the EU shoulder such a multiple task -- Kosovo and for
the region as a whole? Brussels has expressed its readiness to shoulder
more tasks in Kosovo and the Balkans in general, ranging from police
missions to a post-status EU-MIK.
5. Challenges Ahead
The EU seems ready to take the lead in managing both the post-status
future for Kosovo and the stabilisation and transformation process for
the region as a whole. Yet, the past few months have seen unexpected,
but contradictory changes in the EU's strategic approach. The assumed
pull of the EU perspective is increasingly questioned, if only because of
the EU's internal crisis, and a decoupling of standards and status seems
to have taken place not only for Kosovo, but also for the region as a
whole. Upgrading the status of each Balkan country recently therefore
was the right move for the wrong reasons. The strategic questions have
been pushed away, but not resolved.
In sum, the European Union will be challenged in the near future not
only to hold out the EU perspective as an positive alternative to the
vicious circle of ethnic strife and flawed transition, but also to set 
up and
manage the actual process combining stabilisation, transition and
integration in a effective and consistent manner. At the same time, with
the opening of status negotiations the strategy of standards before status
for Kosovo has been sidelined. The parallel upgrading of most countries
of the region based on the urge to demonstrate success in combination
74 W.v. Meurs (2004). "Kosovo's Fifth Anniversary. On the Road to Nowhere?"
Global Review of Ethnopolitics 3 (3-4): 60-74.
134
with the EU perspective has similarly cast doubt on the authority of the
EU's key strategy for the region (and beyond).
In sum, Kosovo has successfully argued that it can only fulfil Steiner's
catalogue of standards once it has independent status. Bosnia has
persuaded the EU to give it SAA status although serious deficits on basic
criteria remain. Once it had been given SAA status, Croatia convinced
Brussels that its progress towards EU standards actually required the
instruments and incentives of candidate status to produce further results.
The conflict between the vicious circle of "no standards without status"
and the virtuous circle of "status after standards" cannot be resolved as
long as the stabilisation of the region and its entities or states is not
pushed with a targeted and relevant menu of conditions and incentives.
By and large, the EU package of conditions and assistance remains
monolithic and determined by a country's status vis-à-vis the EU rather
than by its actual needs and capacities. Consequently, some useful and
effective instruments for fulfilling EU criteria are withheld from aspiring
countries because they do not have the right status. Especially the
traditional misfit of, on the one hand, the structural and procedural
agendas of transformation and integration represented by the
Commission and the SAP and, on the other hand, the agenda of
stabilisation and crisis management represented by Solana and the
Council has substantially reduced the leverage of Europe and the
consistency of EU leadership in the region. With the prospect of Bosnia
and Kosovo (and to a lesser extent Macedonia) becoming some kind of
EU neo-trusteeships for the medium-term, the sequencing and
management of conditionality and status and of the stabilisation and
integration agendas should be taken very seriously; turning the EU into a
proactive strategic player without forsaking the inherent power of the
EU perspective.
Wim van Meurs, Dr.
Radboud University, Nijmegen

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