Hi!  I thought you might be interested in a very intriguing conference
coming up in Boston in June … This 'positive deviance' approach shares a lot
of theoretical roots with appreciative inquiry and complexity frameworks and
I think is very aligned with some of our thinking in open space too!

>From the Inside Out: Uncovering Solutions to Intractable Problems through
Positive Deviance
Tufts University, Boston, MA
June 28-29, 2005
http://www.plexusinstitute.org

Positive Deviance, an approach developed over the past fourteen years,
demonstrates that isolated examples of success can be tapped to benefit an
entire community or organization. Accomplishing this requires a radical
departure from “benchmarking” and “best practice” strategies of change.

Plexus Institute and The Positive Deviance Initiative at Tufts University
invite you to explore Positive Deviance with Jerry and Monique Sternin,
leading Positive Deviance (PD) authorities and pioneers, and Arvind Singhal,
a scholar-practitioner on social change, and join with others who are
searching for solutions to some of the critical social and organizational
challenges facing us today.

The PD approach builds on successful but “deviant” (different) practices
that are identified from within a community or organization. It is based on
the observation that in every group there are certain individuals whose
uncommon, but demonstrably successful practices or behaviors enable them to
find better solutions than their neighbors or colleagues who have access to
exactly the same resources. It use was pioneered in developing countries and
has led to sustainable improvements in seemingly intractable organizational
and social issues.

The Harvard Business Review features PD in its May 1, 2005 edition. The
approach has also begun to penetrate the corporate consciousness. It was
employed at Goldman Sachs and was instrumental in transforming the behavior
and practice of its nationwide force of investment advisors. It has been
used to tackle gnarly technical challenges at Hewlett Packard, and hospitals
have begun to use PD to address quality improvement challenges. And a PD
workshop was just held at the January 2005 World Economic Forum in Davos. PD
is unlike traditional expert-driven models for social and organizational
change. Like the
human immune system, individuals and institutions reject what is perceived
as “foreign matter”. When “experts” provide “best practice” strategies for
organizational changes, which are externally identified, and “not invented
from within”, they face rejection. The Positive Deviance approach provides
an antidote to the immune system defense mechanism; the solution and the
host share the same “DNA” and the change comes from within. Those in a
community or organization are helped to discover the positive deviants in
their midst,
understand the strategies they employ and then create among themselves a
process for enrolling the larger community in the desired change. Change is
from inside out. This workshop will provide an overview of how and where PD
has been successfully used to address problems requiring social or
behavioral change. All participants will learn the 4 steps of the PD process
design to nurture a PD–based change initiative on an issue of importance to
them.

I’d be happy to share more info if you’re interested!

* lisa



Lisa kimball
Group Jazz, Suite 440
5335 Wisconsin Ave NW
Washington, DC 20015 USA
P: +1 202.686.4848
F: +1 202.966.3772
E: l...@groupjazz.com
www.groupjazz.com

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