Hi Irv,

You ask an important question about a key aspect of working with communities!  
I find the biggest difference between working in an organization and working 
with a community is the nature of reaching the people you wish to attend.  

With organizations, you've got a clear sense of who belongs.  Even if you want 
to reach beyond employees to include other stakeholders - customers, suppliers, 
community, family, or others -- defining who makes up the system and reaching 
them is pretty straightforward.

For communities, given your theme, how do you define the whole system?  What 
roles need to be in the room? For example, do you want public officials?  Or 
certain types of expertise?  How important are factors like race, class, 
gender, generation, geography, political perspective, or other dimensions?  

I've done a lot of work over the last 10 years in bringing together 
increasingly diverse communities.  Inviting is the most important and 
challenging pre-work of doing an OS on behalf of a whole system.  I consider it 
vital because of the connection between diversity and innovation.  Change the 
mix of who's in the conversation and the conversation changes.  The likelihood 
of original responses to whatever issue you're facing goes way up.

All that said, I am a strong believer that "whoever comes is the right people". 
 AND I am also deeply committed to being mindful and deliberate in the work of 
inviting a diverse group when the intention for coming together is served by 
it.  

BTW, I've never found myself overwhelmed by people from the historically 
neglected areas showing up.  It's just the opposite: it takes a dedicated 
effort -- a clear and welcoming invitation -- to attract their participation.

I strongly suggest forming an outreach group reflective of the mix of people 
you wish to invite.  You see, if the community group who is hosting the event 
are principally white and middle class, chances are they won't be the best 
folks to reach those you described as historically neglected.  

One key caveat: inviting folks to join you to help with outreach from different 
communities also means being open to their influence on framing the theme.  
Part of the reason people from the communities you wish to reach don't show up 
is the purpose you've stated for coming together doesn't attract them.  So find 
out what does.

Another, perhaps even more important, reason they don't show up is that you 
don't have a relationship with them.  So cultivate one.  Show up where the 
people you want to reach hang out.  And listen.  Learn.  Connect.

This isn't one-off work.  It's about cultivating a larger sense of who "we" the 
community is.  And I've found each time I learn to define the system in a 
larger way, another aspect of who has been left out shows up.  It's great 
because it continues to grow the mix of unlikely connections with each 
subsequent event.


One logistical suggestion: if you're not sure how many people will be coming, 
you can ask people to register in advance.  You can even give away some sort of 
thank you gift for people who register as an incentive.  On the day of the 
event, its important to welcome whoever shows up, but pre-registration gives 
you some sense of how many to expect.  

best of success,
Peggy


_________________________________
Peggy Holman
pe...@peggyholman.com

15347 SE 49th Place
Bellevue, WA  98006
425-746-6274
www.peggyholman.com
www.journalismthatmatters.org
 
Coming in September
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www.engagingemergence.com

For the second edition of The Change Handbook, go to: 
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"An angel told me that the only way to step into the fire and not get burnt, is 
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the fire".
  -- Drew Dellinger






> 
> 
> On Tue, Jun 29, 2010 at 12:05 AM, Irv Sheffey <irv.shef...@sierraclub.org> 
> wrote:
> I’m working with a local community group to organize a one day forum on 
> creating local sustainable neighborhoods, here in the District of Columbia.  
> We want the forum to be inclusive of a wide range of perspectives from 
> environmental NGOs, local government, civic leaders and most important, folks 
> from the community at large, namely the “grassroots”.  The theme is “Getting 
> from here to there, creating sustainable east of the river communities.” We 
> are targeting people who reside in a part of DC that is geographically 
> separated from the other, two-thirds of the District, by the Anacostia River. 
>  This part of DC is the home of over 140,000 people, many who have been 
> historically neglected socially and politically.  We envision the forum to be 
> a place where their voices can be heard 
> 
>  
> This brings me to my question and I hope someone out in the network has some 
> suggestions.  How do we open space such that we get a good representation of 
> people from these neighborhoods, without overwhelming ourselves?  Whereas 
> it’s relatively easy to work in a context of a given organization, i.e., a 
> company, a school, a profession, since affinity is defined and numbers 
> limited but what do you do when you’re seeking a broad cross section of the 
> public?  We have a modest budget and a venue that could accommodate upwards 
> of 200 people.  How can you be “open” while reasonable as to how many people 
> can be logistically accommodated?
> 
>  
> The forum is scheduled for late October and we will begin outreach efforts 
> over the summer.
> 
>  
> I hope that this doesn’t sound like a “duh” question for you more experience 
> facilitators.  I could truly use your insights. I’ve taken the liberty of 
> copying my co-organizers of this event.  It would be great if you can hit 
> “reply to all” in responding, so that they can be directly informed.
> 
>  
> Thank you,
> 
>  
> Irv
> 
> _________________________________
> 
>  
> Irv Sheffey
> 
> Associate Field Organizer - Washington DC
> 
> Environmental Justice & Community Partnerships Program
> 
> Sierra Club
> 
> 3101 Pennsylvania Avenue, SE  No. 314
> 
> Washington, DC 20020
> 
> tel:   202-575-1469
> 
> cell:  202-299-6503
> 
>  
> e-mail: irv.shef...@sierraclub.org
> 
>  
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