As a non-OT, but who has a vested interest in OT, since I am married to one, I wanted to add my opinion of the "branding" poster. When I looked at the poster, I felt nothing. It did not incite me to do nor think anything other than "what does and icecream cone have to do with OT?" I think that is sad, considering I know a little about the profession. Had I have known nothing, I would have simply shrugged my shoulders at the poster and moved on in my life.
The Nike branding at least they show the shoe...they didnt just say "Just do it" and show you pics of an icecream cone or even a track (that you could run on in their shoes) or a treadmill or anything like that. You know it is about shoes! The slogan only stood on its own after the gazillion dollars spent promoting it with the shoes... Shouldnt an OT "branding" poster show occupation? People fishing, cooking, walking up a flight of stairs, heck even tying their Nikes...something to do with the profession??? I cant even tell you what was on the poster, other than the cone! Anyway, I have been reading the discussions and had to share a non-OT opinion... Caryn ========================================================== On 4/14/2009, cmnahrw...@aol.com wrote: > Branding is not a way to describe a product it is a way to evoke an > emotional trigger. Nike's "Just do it" clearly does not explain that > Nike makes shoe, but it clealy evokes an emotional trigger. AOTA has > been trying for many many many years to explain the concept of OT to > the general public failing to do so. This new branding is meant to > evoke an emotional trigger in which people will find out for themselves > what OT is all about. This learning might occur these days via google > and hopefully leading them to the AOTA page. People only care to learn > about OT for a few reasons 1) curiosity 2) they or a loved one are > going through OT first hand. The emotional trigger in my opinion is to > promote reason #1. But as Ron strongly point out many OTs are giving > the puplic is distorted picture of reason #2 making the issue more > complex then it has to be. My vote is to continue #1 but to come down > hard on the OTs that distort #2. Don't know how to do that, but it is > my vote. > Chris > -----Original Message----- > From: d. chang <skc...@gmail.com> > To: OTlist@otnow.com > Sent: Mon, 13 Apr 2009 8:15 pm > Subject: Re: [OTlist] AOTA's "BRAN" Bus > occupational therapy is so confusing. > On Mon, Apr 13, 2009 at 9:11 PM, Ron Carson <rdcar...@otnow.com> wrote: >> Carmen, I think the concept of "living life to the fullest" IS > static. >> Living life to the fullest is really a value statement about a > person. >> In other words, it describes a type of person. And I believe that > this >> value is fairly consistent across the life span. While values > certainly >> do change over time, we generally, do NOT go back in fort between > what >> we do and don't. So, I think the "living life to the fullest" is a > value >> statement that is expressed through an individual's occupations. > While >> the occupations may change, the values being expressed are > generally >> consistent. Really, these concepts are fascinating and quite > intriguing >> to me. >> >> The whole purpose of branding is creating a unique identity that > is >> associated with our product. If other professions are associated > with >> "living life to the fullest", then the branding campaign has > miserably >> failed. >> >> Ron >> >> ~~~ >> Ron Carson MHS, OT >> www.OTnow.com <http://www.otnow.com/> >> >> ----- Original Message ----- >> From: Carmen Aguirre <caguirr...@msn.com> >> Sent: Monday, April 13, 2009 >> To: otlist@otnow.com <otlist@otnow.com> >> Subj: [OTlist] AOTA's "BRAN" Bus >> >> >> CA> I think words are taken to a far too rigid context. If a > patient >> CA> chooses walking as their main area to make their life complet: So > be >> CA> it! PT should be helping them feel whole and live to the best > they >> CA> can...The same principle applies to the MD who takes the cancer > away >> CA> or he pain away; or the nurse that cures the wound or resolves > the >> CA> constipation issue, or the massage therapist who takes the back > pain >> CA> away...etc. My point is healthcare delivery is not and will never > be >> CA> the property of one discipline. The branding is a tool to > help >> CA> identify what we do ; no brand will never capture all areas > of >> CA> function at 100% because among other things, we are dealing > with >> CA> people: complex beings that change and evolve and will never > have a >> CA> static concept of living to the fulllest. what is relevant to > our >> CA> client now will soon change . The branding will never be able > to >> CA> capture the magnitude of a full life but help us point our > efforts >> CA> to get as close as we can. >> >> >> CA> Carmen >> >> >> >> -- >> Options? >> www.otnow.com/mailman/options/otlist_otnow.com >> >> Archive? >> www.mail-archive.com/otlist@otnow.com >> > -- > daiana > www.dchangphoto.com > www.flickr.com/photos/dchangphoto/sets/ > Let it go and let it flow - me - I am only one, but still I am one. I > cannot do everything, but still I can do something. I will not refuse > to do > something I can do. If I advance, follow me. If I stop, push me. If I > fall, > inspire me. He, who loses money; loses much; He, who loses a friend; > loses > much more; He, who loses faith; loses all. If you can imagine it, you > can > create it. If you can dream it, you can become it ( ; > -- > Options? > www.otnow.com/mailman/options/otlist_otnow.com > Archive? > www.mail-archive.com/otlist@otnow.com > -- > Options? > www.otnow.com/mailman/options/otlist_otnow.com > Archive? > www.mail-archive.com/otlist@otnow.com -- Options? www.otnow.com/mailman/options/otlist_otnow.com Archive? www.mail-archive.com/otlist@otnow.com
