I strongly agree with whole concept. I believe marketing types call it "push/pull" marketing. In other words get your message to both the consumer and the referral source. This way when the consumer goes to the MD the MD has already heard the same message. As far specific suggestions try: 1)ageing successfully in place (which could include home safety/modifications,etc.), 2)marketing directly to caregivers of ageing parents (how to cope, strategies for keeping occupationally engaged), 3) general wellness and occupational performance. Hope this helps. Neal
P Please consider the environment before printing this e-mail The information contained in this electronic document from Advanced Home Care is privileged and confidential information intended for the sole use of otl...@otnow.com. If the reader of this communication is not the intended recipient, or the employee or agent responsible for delivering it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. If you have received this communication in error, please immediately notify the person listed above and discard the original.-----Original Message----- From: otlist-boun...@otnow.com [mailto:otlist-boun...@otnow.com] On Behalf Of Juan Turcios Sent: Wednesday, May 13, 2009 8:17 AM To: OTlist@otnow.com Subject: [OTlist] Marketing Flyers Hello everyone. I have a question for all OTs involved in OTPP. I have been trying to get referrals from MD's in my area, but i am having a difficult time. Ron, I know you told me so. I have been thinking lately to market the program to the client themselves, like the drug companies do now a days. Does anyone have any ideas on what I can say to the client themselves? I was thinking of reasons why they would benefit from OT (e.g. decrease in fxl status). Also once the client reaches out to me, will the MD be willing to be involved in the plan? Any comments and ideas are greatly appreciated. Thanks a lot, Juan -- Options? www.otnow.com/mailman/options/otlist_otnow.com Archive? www.mail-archive.com/otlist@otnow.com -- Options? www.otnow.com/mailman/options/otlist_otnow.com Archive? www.mail-archive.com/otlist@otnow.com
