Many thanks for taking the time, William, interesting reading.

On Mon, 2 May 2005, William Robb wrote:

> We were so profitable that we started selling cameras as loss leader items.
> I remember the Minlota Maxxum 7000 body selling retail out of my camera
> store for $399.99. The dealer net on the camera was a over $400.00 and the
> list was something like $800.00.

<snip>

> But it's what the consumer wanted, or else it would never have happened.

Surely selling cameras as loss leaders was a bad idea that had nothing
to do with the customer. No?

Kostas

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