Well, I'm a graphic designer with university degree, so I guess my opinion is somewhat "expert". The new one sucks, it's anything but contemporary, it looks old (I know retro is fashion, but for a technology company it's no good), the type sucks and the two stripes are hilarious. And they must have paid at least 50k usd for that piece of sh**t. Also, if your company is going badly, the worst you can do is to change your logo, you'll only confuse consumers. Goodbye Kodak
Albano --- Lewis Matthew <[EMAIL PROTECTED]> wrote: > My reaction was somewhat different. I read the > paragraph you quoted and > thought "B******t". :-) > I sent the quote to my son (a Toyota USA Market > Planning Administrator), and > he answered "B******t". :-) > > Lewis > > >My reaction was the same ... > > > >Shel > > > > > > > > > [Original Message] > > > From: frank theriault > > > > > > >http://rochesterdandc.com/apps/pbcs.dll/article?AID=/20060106/NEWS01/6010600 > >1 > > > > > "The new mark, based on a customized typeface, > is designed to give the > > > company a contemporary look but be flexible > enough to apply in new > > > ways and new venues across Kodak's varied > businesses --everything from > > > tiny handheld digital cameras to computer > software to the letters on > > > Kodak buildings around the world." > > > > > > Huh? Are they looking at the same "new > corporate logo" that I am? > > > Does it say something that the old one doesn't? > > > > > > I don't know much about the marketing and > advertising biz, so I'm > > > obviously ignorant, and don't know much about > these things... > > > > > > _________________________________________________________________ > FREE pop-up blocking with the new MSN Toolbar get > it now! > http://toolbar.msn.click-url.com/go/onm00200415ave/direct/01/ > > Albano Garcia Photography & Graphic Design http://www.albanogarcia.com.ar http://www.flaneur.com.ar __________________________________________ Yahoo! DSL Something to write home about. Just $16.99/mo. or less. dsl.yahoo.com
