Dario Bonazza wrote:
keith_whaley wrote:
Then what's the point?
Unless there's some market split, where one will only be marketed in
the Far East, or only in the U.S. or only in the UK...why two
companies making the very same camera with different badges?
Because buying a rebadged Pentax is the easiest quickest way for Samsung
to have two DSLR's to sell.
Because selling them to Samsung is the easiest quickest way for Pentax
to sell a lot of their DSLR's.
After this launch period, it is quite possible that the two companies
wll choose different specs to offer in their cameras, starting
differentiating their lines. That will be second step.
Who gains what?
Samsung enters the DSLR market having an appealing camera line to sell
with no R&D cost.
Samsung can sell electronic components to Pentax.
Pentax increases sales, because Samsung can sell a lot of camera stuff
to consumer electronics stores, together with plasma TV's, cellphones,
hard-disks, microwave ovens, etc. (for Pentax, it's harder to be
successful, having "just" cameras to sell).
Pentax can buy electronic components from Samsung at fair prices.
Both companies reduce costs and increase sales, and shareholders are happy.
Dario
A serious question, and an honest and believable answer!
What more could I ask?
Many thanks, Dario. That makes a lot of sense and it does answer the
questions I had!
keith whaley