I gave British Airways an interesting consumer test last week along these
lineand they passed with flying colours.
I was flying with my 16 y.o. in BA First class (funded by BA miles I hasten
to add. I can't afford the £7,000 a ticket price). I let my son go first
when entering lounges or boarding the plane so that the BA staff were
confronted by a grungy, hairy teenager with a First class boarding pass. I
was expecting some strange looks or comments from staff, but BA treated him
like a millionaire.
Peter
----- Original Message -----
From: "David Mann" <[EMAIL PROTECTED]>
To: <pentax-discuss@pdml.net>
Sent: Friday, February 17, 2006 9:12 AM
Subject: Re: Interesting marketing
On Feb 17, 2006, at 12:52 AM, Leon Altoff wrote:
He was driving along and though he might like to buy a convertible (he
does this). He stopped at a Honda dealership and asked to test drive
their convertible. He was dressed very casually at the time - shorts,
polo shirt, $2000 watch - and the salesman replied with "You can drive
it when you've bought it".
The guy who started a company I once worked for did something similar.
Only he was dressed in shorts, shirt and flip-flops. This has always
been his standard attire (he gets hot feet and shoes make him
uncomfortable - I've seen a photo of him wearing flip-flops with a suit
at a function).
Oh and he was attempting to buy a red car of Italian manufacture. The
first dealer wasn't particularly accommodating so he took his business
elsewhere... I don't remember how many Italian (and German) cars he owns
now.
- Dave
http://www.bluemoon.net.nz/
http://www.digistar.com/~dmann/
