You're right. I've spent the last quarter century writing advertising, and I can second Mark's point. Almost all manufacturers of mass-market products aim for a younger audience. It's the best strategy for future success. Most of the older, deeply committed customers will hang with their brand anyway. So the new prospects are key. I'm currently working on advertising for the 2008 Mercury Mariner. Although Mercury's average owner age is well into the fifties, early thirties urbanites are the Mariner target. Paul On Oct 13, 2006, at 5:10 PM, Mark Roberts wrote:
> William Robb wrote: >> Where is the economic advantage to them to put a feature on a >> camera of >> little benefit to a very small % of the user base? >> One user being willing to buy a feature doesn't make a very rational >> argument for inclding something, does it? >> There is a much larger % of users who wouldn't use it, don't want to > pay >> for it, and may look elsewhere for a camera (read different brand) > > And in fact these are the people who represent the most desirable > demographic for Pentax: The college-age crowd just getting into > photography - who may become life-long Pentax users if that's the > system they can be persuaded to buy into today. Despite the elitism we > older, more experienced photographers feel, we aren't a very > profitable > long-term investment to pursue. > > The people who Pentax most needs to attract weren't even *born* in > 1982 > when the "A" series lenses were introduced! (Isn't that a scary > thought > for a lot of us!) > > > -- > PDML Pentax-Discuss Mail List > PDML@pdml.net > http://pdml.net/mailman/listinfo/pdml_pdml.net -- PDML Pentax-Discuss Mail List PDML@pdml.net http://pdml.net/mailman/listinfo/pdml_pdml.net
