The feeling that I get is that pentax got caught out by the digital
revolution.  They lagged behind technologically and realised that
unless they come back with a splash they will die.

Despite all this I beleive that their conservative approach has proven
to be a wise one. for example never releasing the MZ-D --- the
panasonic sensor it was supposed to use is what killed Contax.

The *ist series while being good cameras in their own right seemed
"behind" the times.  Pentax realised that and have come up with 2 gems
the K100 and the K10.

They are also showing that their innovative spirit is alive and well.
I guess it takes time to refocus your efforts and transform but it
looks like they got the K10D just right for its place in the market.
Ie the right camera with the right features at the right price and
most importantly at the right time.

In reality with any product launch you only know whether you've really
hit the mark when the orders start coming in.  The fact that they are
flooded with orders is a very postitive thing provided that they deal
with it in sensible manner.

I beleive that the next step would be to consolidate their product
lineup with lenses accessories and eventually a top of the line
flagship body that would appeal to pros. New pros are coming onto the
photography market every day and offering them a good value
proposition is a sensible way to get into the pro market.

Apologies for the diatribe but that's my 2c worth..

Regards

Patrick

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