The feeling that I get is that pentax got caught out by the digital revolution. They lagged behind technologically and realised that unless they come back with a splash they will die.
Despite all this I beleive that their conservative approach has proven to be a wise one. for example never releasing the MZ-D --- the panasonic sensor it was supposed to use is what killed Contax. The *ist series while being good cameras in their own right seemed "behind" the times. Pentax realised that and have come up with 2 gems the K100 and the K10. They are also showing that their innovative spirit is alive and well. I guess it takes time to refocus your efforts and transform but it looks like they got the K10D just right for its place in the market. Ie the right camera with the right features at the right price and most importantly at the right time. In reality with any product launch you only know whether you've really hit the mark when the orders start coming in. The fact that they are flooded with orders is a very postitive thing provided that they deal with it in sensible manner. I beleive that the next step would be to consolidate their product lineup with lenses accessories and eventually a top of the line flagship body that would appeal to pros. New pros are coming onto the photography market every day and offering them a good value proposition is a sensible way to get into the pro market. Apologies for the diatribe but that's my 2c worth.. Regards Patrick -- PDML Pentax-Discuss Mail List PDML@pdml.net http://pdml.net/mailman/listinfo/pdml_pdml.net