Every commercial I've ever produced (around one hundred) had to conform to an audio level set by the networks. What happens when the network techs load it on a cart is hard to say, but there is a defined standard for the original. Similarly there are other standards for colors, contrast levels and other variables that must be adhered to. When we were doing red cars for Dodge advertising, we couldn't make them as red as we wanted to. The network maximum red was somewhat of a weak suck to my eye. Paul On Dec 21, 2006, at 5:43 PM, Digital Image Studio wrote:
> On 22/12/06, Mark Roberts <[EMAIL PROTECTED]> wrote: > >> Right. They're just increasing the average volume of the sound in >> commercials, thereby increasing the perceived loudness. > > No by raising the average they are actually making it louder, if the > sound pressure were measured by any integrating SPL meter it would > register louder. > > -- > Rob Studdert > HURSTVILLE AUSTRALIA > Tel +61-2-9554-4110 > UTC(GMT) +10 Hours > [EMAIL PROTECTED] > http://home.swiftdsl.com.au/~distudio//publications/ > Pentax user since 1986, PDMLer since 1998 > > -- > PDML Pentax-Discuss Mail List > PDML@pdml.net > http://pdml.net/mailman/listinfo/pdml_pdml.net -- PDML Pentax-Discuss Mail List PDML@pdml.net http://pdml.net/mailman/listinfo/pdml_pdml.net