John - good post, and an interesting story.

--
 Bob
 

> -----Original Message-----
> From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On 
> Behalf Of John Celio
> Sent: 28 January 2007 05:54
> To: Pentax-Discuss Mail List
> Subject: Re: Olympian (a salesperson's story) (long)
> 
> Godfrey wrote:
> > I have several times nearly bought an Olympus E-1. It was 
> the hottest
> > contender next to Pentax when I was choosing what to buy in late
> > 2004
> 
> When the E-1 first came out (fall 2003), I had been selling 
> cameras for 
> about a year.  The Pentax *istD was coming out at the time, 
> and I was trying 
> to decide which I should get.  I owned a Pentax ZX-30, plus a 
> couple Sigma 
> lenses, so it would be good to not have to buy extra lenses 
> for the D.  I 
> also owned an Olympus C-3030, their first 3 megapixel P&S 
> camera.  I loved 
> it, and had become an Olympus digital fan at work.
> 
> In the lead-up to the E-1's release, none of us thought much 
> of the camera 
> (aside from our boss, who had gotten to try one at PMA that 
> year).  It had 
> only five megapixels, instead of the then-standard six in 
> everyone else's 
> cameras.  I was disappointed that the camera only used 
> Compact Flash memory 
> instead of Olympus' new XD format, because of the "bent pin" 
> problem I've 
> mentioned in other threads.
> 
> When we finally got the camera in the store, a few of my 
> coworkers fell in 
> love with it immediately.  It was built like a tank 
> (seriously.  you should 
> have seen how beat-up the Olympus tech rep's sample was, and it
still 
> functioned flawlessly), and the original lens lineup was fast 
> and SHARP!  We 
> shot sample pics frequently and printed them at 12x18 (which 
> was the largest 
> size our Agfa printers could produce).  The fact that it was 
> the only camera 
> at the time with dust-removal made it relatively simple to 
> sell if the 
> customer wasn't worried about price.
> 
> Price.  That was the downside, for my purchasing choice.  The 
> E-1 system was 
> built for professionals, and I just couldn't swing that kind 
> of cash.  I got 
> the *istD and the rest, as far as my Pentax obsession goes, 
> is history.  At 
> first, my coworkers and I didn't sell many E-1s, because the 
> price was 
> something hard for customers to swallow.  We were in an 
> affluent area, but 
> $2000+ (for just the camera and one lens) is hard to sell to 
> most people. 
> The Olympus rep, along with my boss, frequently told us that 
> the E-1 was a 
> great thing to sell, because lenses and accessories couldn't be
found 
> anywhere else, so people would come back to us for their next 
> purchases.  It 
> made sense, but it didn't help very much.
> 
> Then Olympus had a sales contest.  First person to sell 20 
> E-1s would get a 
> free outfit.  Our best salesmen, who I'll call R and S, went into 
> competition mode and started pushing the camera like crazy.  
> Eventually, the 
> contest was opened to anyone who sold 15 cameras, and then 
> the rest of us 
> started loving the E-1.
> 
> Before you accuse us of something, I'd like to mention that 
> every camera 
> company offers sales incentives and contests from time to 
> time.  Olympus was 
> desperately trying to get its brand-new camera out into the 
> market, so they 
> were a little more aggressive than other companies.  Besides, 
> we all loved 
> the camera, and we never tried to push it on people who came in for 
> something specific (like if they asked for a specific camera, 
> instead of 
> "show me some digital SLRs").  That would be unethical.
> 
> So, we all loved the E-1.  I sometimes wished I'd bought one 
> instead of my D 
> because of dust issues, but then I remembered Pentax's much 
> smaller size 
> backwards-compatibility and was content.  By the end of the 
> contest, half my 
> coworkers were shooting E-1s, and I was THIS close to getting one
for 
> myself.  I didn't make it, but I did manage to get myself a 
> really nice pair 
> of Olympus binoculars.
> 
> Then the lower-end Evolt E-300 came out.  Noisy as hell, with 
> it's eight 
> megapixels, and the kit lenses weren't nearly as good as the 
> original E-1 
> lenses.  Still, it was a popular camera, and the dust-removal 
> feature was a 
> Canon- and Nikon-killer for most soccer moms.
> 
> Our rep kept saying an E-2 would be coming soon, but it never 
> came.  The 
> E-500 showed up one day, and it became a big seller.  I think 
> its more 
> conventional SLR look helped with that.  I'm really not sure 
> why they went 
> back to the flat design for the E-330, but the "live view" 
> thing seemed 
> popular.  Let's not mention the E-400.
> 
> Anyway, enough rambling!  The E-1 was a fantastic camera, but 
> later models 
> with higher resolutions have been plagued with bad noise 
> problems.  If you 
> ask me, the reason the E-2 has been delayed so many times is 
> because of the 
> noise issue.  The 4/3 sensor is just too dang small to handle 
> the kind of 
> resolution that professionals want these days, I think.
> 
> However, Olympus' digital Zuiko lenses, the pro-end ones 
> anyway, are really 
> fantastic.  I saw probably hundreds of enlargements from the 
> E- cameras with 
> a variety of lenses, and they were usually tack-sharp.
> 
> In my opinion, unless Olympus comes up with something 
> revolutionary to 
> combat noise in their future E-2 model, they're going to lose 
> the dSLR war 
> and disappear from that market, like when they dropped their 
> OM line.  It'll 
> be a sad day, considering how much money they invested in the 
> 4/3 system and 
> how good their first entry was.
> 
> Now we find out if a post this long will make it past the list's
size 
> filter...
> 
> John
> 
> --
> http://www.neovenator.com
> http://www.cafepress.com/neovenatorphoto 
> 
> 
> 
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