K.Takeshita wrote:
> On 2/08/07 12:45 PM, "Adam Maas", <[EMAIL PROTECTED]> wrote:
> 
>> Kodak wants to sell its film line, not shut it down. I suspect that if
>> they sell it, the film unit will outlast Kodak proper.
> 
> I understand that Fuji has been instigating "return to film" (paraphrasing)
> campaign for quite some time.  Not really a front line flashy one, but quiet
> and persistent one.  I read their management interview, betting that, when
> digital fever begin to subside, it will be followed by the resurgence of
> film.  I think they actually believe it (not motivated by film biz promotion
> alone).  If they are serious about it, and persevere to preserve at least
> the minimum film development/production capability, it is admirable.  At
> least in Japan, many (do not know the proportion) advanced amateurs are
> slowly returning to film.  I am sure some are very fussy about the image
> quality and they prefer film rendition, yet some are sick of too fast a
> product cycle of essentially the same thing etc.  I am sure they of course
> use DSLR as well, but just reflecting on the advantageous parts of film.
> Some probably do not like the trend that the photography has turned into a
> processing by computer geeks rather than true sense of it, etc etc.  Curious
> to know exactly what are driving them back to film.
> 
> No, I am not a film advocate, just passing info :-)
> 
> Ken
> 
> 

 From what I'm hearing, LF film sales in particular, and film sales in 
general bottomed out a couple years ago and have been holding steady or 
slightly increasing. Processing is still dropping as those shooting film 
are doing their own processing more and more.

-Adam

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