Paul Stenquist wrote:

>Heinz advertising at one time promoted "57 varieties," 
>in reference to the number of food products they made at that 
>time. 

Close. Heinz was actually making over 60 products when they came up 
with the "57 Varieties" thing. Henry J. Heinz just liked the number 57 
for some reason.

http://www.straightdope.com/classics/a1_195.html



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