> 
> From: "Jens Bladt" <[EMAIL PROTECTED]>
> Date: 2007/11/07 Wed PM 10:50:33 GMT
> To: "Pentax-Discuss Mail List" <pdml@pdml.net>
> Subject: Camera Club logo
> 
> I did this logo proposal this evening:
> http://www.flickr.com/photos/bladt/?saved=1
> What do you think?
> Regards
>

I think I don't like any of them.  A logo needs to be distinctive and instantly 
recognisable.  I don't think these are distinctive and, because of that, I'm 
not sure they are instantly recognisable.  For me, they are too complex (you 
need to lose the wording) and too grey.

Not to be totally negative, some suggestions for the graphic part of the logo:
The spots of flare on a multi-element lens.
A multiblade aperture with the blades different colours.
The lightray diagram (only) through an SLR or complex lens.
Tripod legs.

You could incorporate the club initials (no more) into the design.

In my experience, it seems to be quite hard nowadays (probably always has 
been...) to design a logo that is both elegant and memorable.  For example, I 
have seen a few variations on the flowing script/background colour as used by 
Ford/Coca-cola.  Not many of them are memorable.  The ones that stick in my 
mind these days are the truly ugly ones.

Hope this helps.



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