Just in case you're in the neighborhood.

Date:     Feb 7, 2008 7:10 AM
Subject:        GLOSS WARMTONE GIVEAWAY AT FOCUS 08
Hi ILFORD PHOTO friends,

Just letting you know about an imminent giveaway from our sister company 
HARMAN PHOTO. It's basically you're chance to experience their new 
inkjet paper which - like the other papers in the range - offers a look, 
feel and level of quality that has led many people to describe it as 
being the closest digital alternative to a darkroom print they've ever 
encountered! Their words - not ours!

Anyway, here's the press release....

GLOSS WARMTONE GIVEAWAY AT FOCUS 08

Visitors to Europe’s largest annual imaging show will be able to pick up 
free samples of the eagerly awaited fourth paper in HARMAN’s pioneering 
inkjet range

Following hot on the heels of its GLOSS FB AL paper which was greeted by 
global acclaim in 2007, HARMAN PHOTO (the inkjet brand of pioneering 
imaging specialist HARMAN technology Limited) is about to launch a 
warmtone version of the product. HARMAN PHOTO GLOSS FB AL WARMTONE will 
be officially available in UK stores at the end of February and to 
celebrate, the manufacturer intends to give away 2,500 free sample packs 
of the paper on its stand (Stand C2, Hall 9) at FOCUS ON IMAGING 2008.

Those fortunate enough to pick up a pack at the event, which runs from 
the 24th to the 27th February at Birmingham’s NEC, are in for something 
of a treat. The eagerly awaited GLOSS FB AL WARMTONE will continue 
HARMAN technology’s tradition of supplying the photographer with true 
fibre base inkjet papers for high quality giclee printing.

Set to be available in A4, A3, A3+ and A2+ (17x25") sheets, as well as 
17”, 24” and 44" rolls, it will offer all the same benefits as the 
brand’s GLOSS FB AL paper but with the added inclusion of a warmtone 
tint for photographers looking to create black and white prints with 
creamy whites and velvety blacks. Plus, for the first time ever and in 
direct response to customer requests, HARMAN PHOTO will be offering the 
paper in 25-sheet packs not just at A2+, but for A3 and A3+ sizes as well.

In addition, and like the rest of the HARMAN PHOTO range, which also 
includes MATT FB Mp and MATT FB Mp WARMTONE, the new paper will be 
manufactured entirely at HARMAN’s dedicated production facility in 
Mobberley, Cheshire, enabling the company to maintain consistent – and 
high levels of quality.


Even more notably, the new GLOSS FB AL WARMTONE, like its sister 
products, employs photo fibre Baryta. Widely associated with premium 
quality silver gelatine papers such as MULTIGRADE™ FB (which is produced 
by fellow HARMAN technology business ILFORD PHOTO), Baryta is a special 
coating that is traditionally applied to a fibre photographic paper base 
prior to coating with the emulsion layers. The technical benefits of the 
Baryta layer include greater detail and definition, extended tonal range 
and excellent archival properties. In addition, Baryta coated fibre 
papers have a unique look and feel which have become the standard for 
fine art photographers worldwide.

This fine art feel is further enhanced by the paper’s weight. At 320gsm, 
the GLOSS FB AL WARMTONE enjoys a strong resemblance to a traditional 
photographic print – a fact that has led to the other HARMAN PHOTO 
papers receiving praise from photographers across the world time and 
time again.

Aside from these benefits, the GLOSS FB AL WARMTONE also employs a 
unique nanoporous Alumina coating. This ensures a smooth gloss finish 
that really brings both colour and black and white images to life. An 
additional feature is the use of new and revolutionary anti-curl 
technology, which ensures the paper lies completely flat, both before 
and after printing.

Speaking of the new product, HARMAN PHOTO Marketing Director, Howard 
Hopwood, said: “At HARMAN technology, we’re every bit as passionate 
about photography as the people who use our products. As such, we 
understand that different photographers have different desires, tastes 
and aims when it comes to producing prints. To accommodate these diverse 
needs we are committed to offering a complete range of analogue and 
digital media and the new GLOSS FB AL WARMTONE is an evident example of 
this.”

“We are confident its impressive performance and ability to deliver 
superior results will make it an instant hit with both amateur and 
professional photographers alike.”

For more information on HARMAN PHOTO, visit www.harman-inkjet.com

For more information .. ON IMAGING 2008, visit www.focus-on-imaging.co.uk
-- 
Scott Loveless
http://www.twosixteen.com/fivetoedsloth/

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