Paul, I think your assessment of the ad and what it portends is right
on.

Jack
--- Paul Stenquist <[EMAIL PROTECTED]> wrote:

> Pentax ran a 4C, full page ad in the Sunday New York Times Magazine. 
> 
> (The spilled martini K20 and 200 ad). That's one of the most  
> expensive buys in advertising. But it's also great demos for Pentax: 
> 
> high income, well educated, interested in arts. Great potential for  
> newbie advanced amateurs who haven't committed to a brand. Looks like
>  
> they're using their heads and opening the pocketbook. My only quibble
>  
> would be that the focus of that ad is somewhat narrow, but it's  
> probably the only slick piece of adwork available at present.
> Paul
> 
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