summary of hoya' s 2Q results:

http://www.hoya.co.jp/english/investor/2009_2Q_meeting_summary.pdf

the interesting bits:

The breakdown of Pentax is: the Imaging Systems (IS) business treating
single-lens
reflex (SLR) cameras, compact digital cameras, and lens modules, which
reported a
drop in sales and a loss. The Life Care (LC) business treating medical
instruments
(endoscopes and artificial bones) however, achieved a 13% increase in sales, and
roughly doubled the operating profit on a year-on-year basis. LC sales
are continuing to
improve smoothly, while image-related IS products, such as digital cameras, have
conversely experienced a considerable drop, namely 37% decrease in sales on a
year-on-year basis, thus showing a deficit.
[...]
Essentially, the products we are now producing and selling were developed last
summer or autumn, with a roadmap that lacked strategy in my view. As I
said in the
previous meeting, we remade a completely new roadmap for the next fiscal year in
accordance with the "scrap & build" policy: creating unique cameras of a new and
different field, and releasing and commencing the marketing of
interchangeable lenses
at the same time as new cameras.
[...]
Next year, we are planning to launch some three types, including minor design
change versions, of single-lens reflex (SLR) cameras. With a desire to
offer cameras
which will demonstrate our advantages, as announced in the Photokina held in
Germany, we will relaunch ourselves next year as a manufacturer of all-weather
cameras which are strong outdoors, highly water-resistnat,
splash-proof, and dustproof,
small and light, easily portable and tough (durable).


regards, subash

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