"Mark, we trust your judgment.  Well, except in the matter of lenses."

Ironically, Mark!


On Sat, Feb 19, 2011 at 1:01 AM, Tim Bray <tb...@textuality.com> wrote:
> My personal choice for a medical-related charity would be Médecins
> Sans Frontières, so... but wait, my personal choice *is* MSF, so
> something different is good.
>
> Mark, we trust your judgment.  Well, except in the matter of lenses.
> Lenses are too personal a thing to admit trusting the judgment of
> others.  -T
>
> On Fri, Feb 18, 2011 at 9:04 AM, Mark Roberts <m...@robertstech.com> wrote:
>> Work continues apace on the 2011 book (and I'm bracing myself for the
>> inevitable last-week rush of submissions soon to come). What I'd like
>> to get input on at the moment is the notion of changing the charity
>> the book supports. We've had many problems with CureSearch in the past
>> two years but the straw that broke the camel's back as far as I'm
>> concerned is the way they totally dropped the ball regarding the
>> exhibit in Chicago. They'd said they would do a mailing to their major
>> donors in Chicage and alert them to the opening, etc. And they
>> completely failed to follow through on any of it. I know a lot of
>> oncologists and pathologists who are familiar with NCCF/CureSearch and
>> whenever I mention the organization I get the same reaction: a sigh
>> and a rubbing of the temples as if an old, familiar headache is coming
>> back. CureSearch's is widely regarded as well-intentioned but more
>> than a little feckless.
>>
>> In the past we've floated the idea of supporting a different cause
>> every year, but I feel strongly that it's much more advantageous to
>> try to build a working relationship that (one would hope) gets better
>> and stronger every year. I've been looking for an effort similar to
>> CureSearch to support but it's been difficult because I really wanted
>> to find something with international scope, given the international
>> nature of the PDML. About two weeks ago I found what I think is a good
>> candidate. The Dana-Farber Cancer Institute here in Boston
>> (http://www.dana-farber.org/) is highly respected in the field and
>> their "Jimmy Fund" pediatric cancer clinic is one of the best around.
>> They are starting a new program to be called "Pediatric Oncology
>> Global Outreach" intended to expand and improve pediatric cancer
>> treatment worldwide, particularly in developing nations.
>>
>> This Monday past I had a meeting at Dana-Farber with Dr. Carlos
>> Rodriguez-Galindo, the oncologist who's heading this program. He
>> described their plans and where they stand now. He's very interested
>> in getting our support because they're really just getting started -
>> we'd be getting in on the ground floor with this effort. That has some
>> disadvantages as far as name recognition, but I think that being under
>> the Dana-Farber umbrella will make up for that to a significant
>> degree.
>>
>> Another advantage is that this organization is headquartered here in
>> Boston, about two miles from my house. They won't be able to ignore
>> emails from me like CureSearch because they know I can be right there
>> in their faces at a moment's notice. The link with Dana-Farber also
>> gets instant cred around these parts, which I hope will be beneficial
>> when I start hitting the local media about the 2011 book in a few
>> weeks.
>>
>> Any thoughts?
>>
>>
>>
>> --
>> Mark Roberts - Photography & Multimedia
>> www.robertstech.com
>>
>>
>>
>>
>>
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-- 
Steve Desjardins

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