On 14/05/2011 4:48 PM, Bob Sullivan wrote:
Mark, That's a good perspective. The only photographer I know who is really successful (4 Corvettes, 2 boats, etc.), leverages his marketing and salesman skills by hiring people to shoot weddings. He's the consumate salesman and had 12 people working for him last weekend, running photos, videos, DJ'ing, and running photo booths. Each client paid a retainer before the event.
The guy I learned wedding photography from did much the same thing. The only problem was that when he had as many as 18 photographers working for him he was for the most part no longer a photographer nor in control of his brand name. A number of people just plain refused to shoot his particular style (I didn't especially like his work, but I shot how I was told to shoot). Consequently, quite often what he was selling was not what the people were getting. I stopped shooting for him entirely when I realized that what I was doing for him wasn't compatible at all with how I wanted to shoot. Eventually the whole thing fell apart on him because his style of photography went out of style he refused to change, and he ended up competing with a lot of the people who he had mentored, myself included.
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