Bruce is right and wrong. It is all marketing, and Pentax has failed miserably. Not in the aspect of visibility, the sales aspect of marketing, but with respect to being driven.
Pentax produces some of the finest lenses around, and the most outstanding consumer bodies available. BUT -- only 1 pro body. It appears they want to *soak* all the possible profit from each unit. Almost 20 years for the LX series. How long can the MZ-S endure? There's no long-range vision there. Pal is right. Pentax equipment is excellent. But Pentax doesn't have a SERIES -- a reputation -- to go along with the equipment. The LX and MZ-S stand solo, without a comprehensive *solution*. What's a photographic solution? It's not just equipment. It's equipment that will prove itself in the field as being the BEST. Canon wins with the fastest AF. That's not all that's required of an outfit. How about some outstanding specs to meet demanding circumstances? Certainly with not the dust/dirt vulnerability of Pentax' "A" contacts. How is the dust rejection of the current FA lenses? Pentax can be taken seriously -- but not as seriously as the others. Any venue Pentax works in (in 35mm) the others do as well. This is Pentax' failing -- Pentax does not EXCELL Beyond the others. Neither in 35mm nor in medium format. They used to. But no longer. Mamiya rules studio cameras. 'Blad rules location units. C & N rule PJ, digital and film. Pentax is quickly becoming an also-ran, at least in 35mm and digital. Too much concentration on the pieces of the pie and not enough on owning the whole pie. Pentax needs two things: An earned reputation and a driven attitude. Without the latter they cannot have the former. They MUST get ahead of the curve or risk losing it all in the next decade. Pentax has more to offer than most people realize. They are A leader. But not enough to be THE leader. My 2 denarii, Collin -- ----------------------- "Get over it." Dr. Laura -- - This message is from the Pentax-Discuss Mail List. To unsubscribe, go to http://www.pdml.net and follow the directions. Don't forget to visit the Pentax Users' Gallery at http://pug.komkon.org .