I found this article rather interesting from several standpoints. It doesn't compare the two companies in the article. I was just thinking about it.
Both Subaru and Pentax are Japanese companies. Both have a minuscule, 2% or so market share. Subaru is currently extremely successful and profitable despite their small market share. We own 2 Subarus at present (including the lovelorn B9 Tribeca, which despite its critics has been a dependable and comfortable vehicle), and owned a 3rd, 21 years ago. As well as having products that fill a niche (a niche that enough people care about is key), marketing and advertising appears to play a large role in their success. If Ricoh Pentax could learn from the strategy... http://management.fortune.cnn.com/2012/11/19/subaru-best-cars/?source=cnn_bin -- PDML Pentax-Discuss Mail List PDML@pdml.net http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
