IMHO, the appeal lies in the mostly superb imagery, together with the lack of the usual shouting lunatic voice-over and ear-splitting music that accompanies so many ads nowadays. For me, the most evocative images were the portraits of the farmers themselves.
John Coyle Brisbane, Australia -----Original Message----- From: PDML [mailto:[email protected]] On Behalf Of Darren Addy Sent: Thursday, 7 February 2013 9:17 AM To: Pentax-Discuss Mail List Subject: The No. 1 SuperBowl ad was a *still photography* slideshow If you watched the SuperBowl, I hope you saw the 2 minute RAM commercial entitled "Farmers". I live in farm country, but even if I didn't I would have been struck by the incredible still imagery. If you haven't seen the ad, it is here: http://www.petapixel.com/2013/02/06/a-closer-look-at-chryslers-god-made-a-farmer-super-bowl-commerci al/ along with links to a blog post giving some background by one of the photographers used for the commercial. The ad is really just a slideshow over the audio of a speech that Paul Harvey gave to a Future Farmers of America convention years ago. But what imagery in a mix of Black & White and color! A subtle Ken Burns effect is given to some of the images. The only image that appears to have movement is the one of the horses legs as the sunlit dust cloud to the left moves subtly, but even that may be a blending of still images taken at x frames per second. A few of the images are a bit garishly HDR for my taste, but no single image is on the screen for very long. The Petapixel post and the links it contains may provide you some diversion. Would be interested to know what others think of the ad and it's imagery. I think it says something for the power of still imagery that this ad garnered the attention and acclaim that it did. -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions. -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
