On 7/17/2013 11:54 AM, Tom C wrote:
From: Larry Colen <l...@red4est.com>
I don't think the problem is quite as bad you you think. Yes, people
who know that Pentax exists, or even still exists, and who pay attention,
recognize it as a bargain brand. However, I think that half of the 87
people that even know that Pentax cameras are still being made are on
this list.
If and when Ricoh puts some effort into actually making the Pentax
brand known, it will pretty much be the first time most people under
40 are even aware of the brand.
Also, I don't think that being known for giving good value for the
money is that bad in this position. It's kind of tough if everyone
knows about you, and all of your customers are tightwads, but having
a reputation for good value among people looking to buy their first
DSLR is generally a good thing. You aren't going to get a lot of
people with thousands of dollars invested in a system switching
brands. Most new customers will come from people getting their
first DSLR, or who only have an entry level DSLR and a kit lens.
And those people will see Pentax in Costco, Sam's, Best Buy, or
Wal-Mart, and hit themselves in the middle of of the forehead with the
heel of their hand and say "I think I'll go with Pentax?"
Tom C.
Granted, I may not be representative of the camera-buying population at
large, but I hemmed and hawed and researched for months before finally
settling on Pentax as my first new DSLR. I was torn between the Canon
T2i (at Best Buy) and the K-x, which just happened to be in stock at the
local brick & mortar camera shop. And, as it happens, the K-x two-lens
kit happened to fall into my more immediate budget while the T2i's
one-lens kit would have required a couple more weeks of scraping up
pennies. So, I jumped at the Pentax.
However, had the K-x not been there at the little camera shop when I
finally decided to take the plunge, I would have in all likelihood ended
up a Canikon shooter. (Though, it's entirely possible I could've ended
up with a Sony, since the guy at the shop seemed to be pushing me in
that direction.)
-- Walt
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