Here is an ingenious Kickstarter that has already raised 3x the number
of $$$ they had as their goal and there is still most of the month
left.
http://www.kickstarter.com/projects/lomography/the-lomography-petzval-portrait-lens
Delivery of the first lenses is supposed to be Feb. 2014

It is by an established company (Zenit) and it made me wonder why an
established company like Pentax couldn't do something similar. Take a
lens that everybody wants and Kickstart it. The backers get their lens
before the general public (and often for less than the eventual
selling price) in exchange for their support (and their prepaid WAIT).
The company can judge the level of excitement for a product by the
amount of buzz and support dollars it generates. Delivery is in the
future.

It would be possible to fund even relatively small Pentax projects
this way, with the manufacturing process even being different than the
mass-produced way, but if successful a particular lens could be moved
into the mass-production methodology.

Thoughts?

-- 
"Photography is a Bastard left by Science on the Doorstep of Art" -
Peter Galassi

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