I think that another example of this sort of phenomena is the Mont
Blanc pen. I found an apparently new Mont Blanc Meisterstück, in the
case and original box at a consignment store locally and purchased it
for $15. I knew that they were prestigious, and although $15 was
probably too much to spend for a Rollerball, I couldn't resist
considering the pen sells for over $350 normally.

Now not everyone even knows how to recognize a Mont Blanc pen, but it
has a feature not unlike the Leica "red dot" to distinguish itself
among those that know what to look for. I know myself well enough to
know that I'm quite willing to desire to impress others who know
enough to recognize the brand in my pocket or in my hand, particularly
when (I know) that I only had to pay $15 to do it. But I also know
myself well enough to know that it isn't important enough to me to pay
$350 for. Mont Blanc is (still) in business, however, because there
are plenty enough people who will. That's their prerogative. For my
part, I found the writing experience to be average, at best. The
writing experience with that pen isn't worth the $15, frankly, let
alone $350.

I was fortunate enough to have learned (and got the point) of the
story of the Emperor's New Clothes when I was a child. As we all know,
in that story the tailors took a bunch of money from the King (in
exchange for giving the King the false feeling that he was intelligent
and had something beautiful). It took a child to awaken everyone from
going along with the ruse by declaring "he's naked". Well, some
products are like that.

They may have had their day when they were the best tools for the job.
That's why people like HCB and other professionals used them. They
were small, rugged, dependable, and had perhaps the greatest optics
for their form factor of the time. But today, you don't have to spend
Leica money to take great photos. If it were such a great camera and
one owned one (along with, say eleven, lenses), why would one shoot
with anything ELSE? But the point is, that it really isn't and that
really isn't the point these days. The main point is to impress other
people.

I don't know if I'll ever own a Leica of any kind. (I DID buy a
collapsible 50mm f/2 Summicron once, but that was only to resell and
make a fairly substantial profit). But if and when I do own a Leica it
will probably be because I found one at a bargain price. I won't be
buying it and trying to say (with a straight face) that it is the best
tool for the job out there today. In a way, those who respected Leica
(and Hasselblad, who is another company I would put into that
category) find the direction they are going a little sad. One would
think that they could have had the resources to stay on the leading
edge, but I think that they really felt no financial need to do so.
People would continue paying enormous sums for incremental
improvements over what came before. Or in the particular sad case of
Hasselblad, simply slapping some wood on another manufacturer's
cameras and calling it "special".

In any event, I hope that if I ever have a Leica I will resist the
temptation of telling my friends how much I paid for it and if I ever
own eleven Leica lenses I hope I will not feel the need to broadcast
it. I hope I will simply be happy to impress the knowledgable others
who see me walking around and using the equipment. But that's just me.
For others, that's their prerogative.

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