John Mullan wrote:
Another bit, Horch founder left Horch, started a new company with the Latin equivalent of his name “Audi”.
Interesting. I always guessed that it was an acronym, something like Auto Union Deutsche Industries.
jm From: Paul Stenquist Sent: Sunday, July 31, 2016 3:52 PM To: Pentax-Discuss Mail List Subject: PESO: Auto Union Horch The Auto Union and Horch badges on a 1938 Horch, today at the Concours of America. Horch, Audi, DKW and Wanderer merged in 1932 to form Auto Union — hence the four rings of the Auto Union logo, which was resurrected by the postwar Audi. Interestingly Daimler now owns the Horch brand name but doesn’t use it. http://photo.net/photodb/photo?photo_id=18267980&size=lg K-1 and DFA 24-70
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