>> True. It is the cumulative effect of slightly lesser features that hampers >> the MZ-S. >> Suppose xx% of the "target audience" of this camera would not purchase a >> camera with less than 4 fps. And yy% would not buy the camera unless it had >> a sync speed of 1/250, and zz% would not buy if you couldn't set +/- 0.3EV. >> >> If xx, yy and zz % are low, say ~5%, then you've made a camera that fits >> your target audience. >> >> If xx, yy and zz % are high, say ~20%, then you've made a camera that >> misses your target audience. > > >?????? >Less than 1% of all cars sold are sports car. Still, some manufacturers caters for >this > market. These manufacturers must be utterly stupid to miss 99% of the market. > >PÃ¥l
No, I was referring to "target audience" - when you design a sports car, your target audience is not someone with four kids who needs cargo space for groceries, and it is not someone who doesn't have discretionary income to spend. My point is that Pentax has misjudged its target audience with the MZ-S. Clearly, the MZ-S is aimed at the top of Pentax's 35mm users - someone who has the money to afford a sophisticated camera. And that audience is more likely to care about the difference between 2.5fps and 4fps much more than your "entry-level" 35mm user. Same for features like sync speed and so on. Maybe 1% of users considering the ZX-60 won't purchase it because it doesn't have 4fps. Maybe 20% of users considering the MZ-S won't purchase it because it doesn't have 4fps. In the first case, the ZX-60 is a pretty good fit for the target audience. In the second, maybe the MZ-S isn't. Is the MZ-S a capable, well-built camera? Yes, certainly. Is it a good fit for the target audience? Maybe not. If the price of the MZ-S dropped to $600 street, and Pentax introduced a MZ-S+ that offererd 3-4fps, 1/8000 shutter, 1/250 sync, etc. at the $900 price, then I think Pentax would have a better fit with potential customers. --Mike [demime 0.98e removed an attachment of type application/ms-tnef which had a name of winmail.dat] - This message is from the Pentax-Discuss Mail List. To unsubscribe, go to http://www.pdml.net and follow the directions. Don't forget to visit the Pentax Users' Gallery at http://pug.komkon.org .
