re: Michael Jordon and the Cost of Nikes

[Jim Devine]

SPY magazine refers to the increased  price of consumer goods that
results from payments to celebrity-endorsers such as Jordan as
the "Fabulousness Added Tax." Of course, there's also the profit
margin...

in pen-l solidarity,

Jim Devine   BITNET: jndf@lmuacad    INTERNET: [EMAIL PROTECTED]
Econ. Dept., Loyola Marymount Univ., Los Angeles, CA 90045-2699 USA
310/338-2948 (off); 310/202-6546 (hm); FAX: 310/338-1950