Actually, there is a rather large grouping of literature in main stream industrial organization which deals with different aspects of advertising. The following cites are from photo copies articles and don't always have dates and journal, but they give author and title (all are, however, at least 20 years old). Phillip Nelson from the State University of New York at Binghamton "Information and Consumer Behavior." JOURNAL OF POLITICAL ECONOMY probably published 1970-71. Phillip Nelson, "Advertising as Information" in JPE probably mid 1970s. William S. Comanor and Thomas A. Wilson, "Advertising, Market Structure and Performance" THE REVIEW OF ECONOMICS AND STATISTICS, November, 1967, pp. 423 - 440 Harry Bloch from the University of Manitoba, "Advertising and Profitability: A Reappraisal" in the JOURNAL OF POLITICAL ECONOMY probably in the mid-1970s. maggie coleman [EMAIL PROTECTED] In a message dated 97-02-11 10:02:29 EST, you write: >Subj: [PEN-L:8556] Macroeconomics of advertising >Date: 97-02-11 10:02:29 EST >From: [EMAIL PROTECTED] (Anders Schneiderman) >Sender: [EMAIL PROTECTED] >Reply-to: [EMAIL PROTECTED] > >Has anyone done any work in economics on the macroeconomics of >advertising--i.e., to what extent advertising shapes markets? I'm sure >nobody in mainstream economics has touched it, because it raises too many >issues they'd rather ignore, but have any of our lefty bretheren? > >Anders Schneiderman >Progressive Communications > > >----------------------- Headers -------------------------------- >Return-Path: [EMAIL PROTECTED] >Received: from anthrax.ecst.csuchico.edu (anthrax.ecst.csuchico.edu >Received: from anthrax (localhost [127.0.0.1]) > Tue, 11 Feb 1997 07:01:27 -0800 (PST) >Date: Tue, 11 Feb 1997 07:01:27 -0800 (PST) >Message-Id: <[EMAIL PROTECTED]> >Reply-To: [EMAIL PROTECTED] >Originator: [EMAIL PROTECTED] >Sender: [EMAIL PROTECTED] >Precedence: bulk >From: Anders Schneiderman <[EMAIL PROTECTED]> >Subject: [PEN-L:8556] Macroeconomics of advertising >X-Listprocessor-Version: 6.0c -- ListProcessor by Anastasios Kotsikonas >X-Comment: Progressive Economics >Content-Type: text/plain; charset="us-ascii" >Mime-Version: 1.0
