Consumers "are like roaches -- you spray them and spray them and they get
immune after a while," says David Lubars, chief executive of the Los
Angeles office of BBDO....
-- Yumiko Ono, "Marketers Seek the 'Naked' Truth in Consumer
Psyches," WALL STREET JOURNAL, May 30, 1997.
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Blair Sandler "If I had to choose a reductionist paradigm,
[EMAIL PROTECTED] Classical Marxism is a damned good one."
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