I've never met Doug Henwood, but have evidently pissed him off big-time. He
seems intent on finding something foul in everything I've ever said or
written. Thus he offers no coherent argument, but merely makes a lot of
bitter charges, which I'll answer one by one.

1. I don't believe I "spend too much time talking about how the mighty are
grinding the masses into the dust," nor do I fail to "encourage the
margins." Almost all my writing is, like Doug's, published on those
margins. Moreover, I've argued strenuously and often for the reinforcement
and extension of a non-commercial media system. The purpose of that move
would be to win a broader hearing for those voices now dismissed as
marginal. There's nothing virtuous in marginality per se, although some
leftists (and some rightists too) prefer to hunker down out there,
exchanging purist bromides with their comrades.

2. Too bad (if true) that Eric Alterman could not think of a reply to
Michael Bloomberg's question. I could have answered it at length, as could
many other media critics, who deal with just that sort of question all the
time. In any case, I'm not Eric Alterman, nor is there any single-minded
movement out there talking up "the concentration thesis." While that bogey
obviously serves Doug's purposes as a polemicist, it represents no extant
group.

3. Yes, elite opinion, as Doug says, has certainly moved rightward through
the last two decades. To say that that appalling shift bears no relation to
the megalithic structure of the media, however, is, if I may say so,
over-simple. As FAIR has lately demonstrated, most of the DC press corps
is, on economic issues, now way right of most Americans. This change just
might owe something to the fact that all your Sams and Cokies are now much
too well-fed by a corporate media system that is far too big and powerful.
Likewise, the recent tendency of journalism's managers and owners to
apologize for troubling news reports--the kind of thing we've lately seen
with CNN and the Cincinnati Inquirer--is yet another "rightward" move that
bears relation to the facts of ownership.

4. I've never claimed, nor would I ever claim, that there was once a
"Golden Age of media." It is of course all relative, as anyone who knows a
jot of history understands. I think we can agree (if Doug is able to agree
with me on anything)
that certain prior standards, journalistic and aesthetic, have lost a good
deal of authority--in news reporting, movie-making, music, book publishing,
TV and radio production, as more and more reporters, directors and
screenwriters, editors and novelists, musicians and TV and radio producers
are complaining lately.
   This decline is not, of course, a consequence of media concentration
only. To say so would be almost as ridiculous as arguing that media
concentration doesn't have a thing to do with it.

4. Doug keeps accusing me, and other "partisans of the concentration
thesis," of arguing that concentration is the only problem with the
media--that All You Need Is Antitrust. As I said above (in #1), my recent
argument has all along entailed as well a call for the creation of a
vigorous (i.e., well-funded) independent (i.e., non-commercial) media
system. You can't have one without the other, as Bob McChesney and I have
argued, together and separately, in print.
   Anyone who's read my work, moreover, knows that I do not ascribe all
TV's failings to its economic structure. In fact, my first book, Boxed In:
The Culture of TV (Northwestern UP, 1988), anticipates a number of
Bourdieu's points, many of which are not original with him.

5. Yes, "there are a lot of other players in the game," and they too have
been merging into ever larger entities. The media industries are, however,
more important to the maintenance of democracy, since it is, or ought to
be, through them that we can learn about the depredations of those "other
players." It was through the independent press that, say, Upton Sinclair
and Ida Tarbell could edify a national audience as to the sins of,
respectively, the meat and oil cartels. It is no accident that such
muckraking largely ceased in 1912, which was when the pertinent periodicals
began succumbing to commercial pressure. We're living in an era of
unprecedented concentration throughout the economy--a fact whose major
implications go unnoted in our corporate press.

6. "Are 'teen pregnancy' and 'divorce' evil?" Gee, I never thought so.
"Bring back the days of 'Father Knows Best,'" Doug jeers, as if I were akin
to William Bennett. (I've written on the dismal sitcoms of the Fifties.)
That sarcastic pseudo-argument bears no relation to a thing I've said or
written, but it does make clear that Doug gets very "queasy" at the thought
of paying serious attention to the qualms of millions of non-leftists.

7. Speaking of things I've said, Doug reports a casual comment that I made
to Micah Sifry back in 1996--a private comment, which Doug seems to have
overheard as he was hovering somewhere close to me, evidently taking notes.
   What I meant, Doug, was simply that Bill Clinton was (and is) exactly
the same sort of expert actor that we'd seen in Ronald
Reagan--pseudo-folksy, full of bogus "warmth," and perfectly at ease before
the camera. He made Dole look half-dead, just as Reagan had made Mondale
look; and Clinton was the Democratic candidate, as Reagan had been a
Republican.
   And for the record, Doug, I didn't vote for Clinton then (or for Dole
either). I would have been quite glad to tell you why I made that comment,
if you had calmed yourself enough to ask me.




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