Does Herr Tropitzsch merely refer to the new company's own
corporate culture, or more grandly to a world-shaper's prerogatives?
Daily News - 12/08/1998
Treading Carefully Toward a New Culture
Stuttgart, 12/08/1998 - 'We are going to create a new culture,'
DaimlerChrysler Board member Heiner Tropitzsch explained to the German
business newspaper Handelsblatt. Emphasizing the need to tread
carefully on both sides of the Atlantic, he added that cultural
integration must follow the principles of a 'merger of equals.' During
a recent interview, Tropitzsch once again stated that
DaimlerChrysler's goal 'is to become the world's leading and most
successful automotive, transportation and services company.'
©1998 DaimlerChrysler. All rights reserved.
