Other trademarks held by McDonald's include:
Always Quality.
Always Fun.,
Automac,
Black History Makers of tomorrow,
Boston Market,
Changing The Face of The World,
Did Somebody Say ,
Good Jobs For Good People,
Good Times.
Great Taste.,
The House That Love Built,
and my favorite...
When the U.S. Wins You Win.
tim
--- Keaney Michael <[EMAIL PROTECTED]> wrote:
> McLanguage: Hey, it could happenTM
>
> By Andrew Gumbel in Los Angeles
>
> The Independent, 27 June 2001
>
> You've heard of Chicken McNuggets and the Golden
> Arches.
> They've long been trademarks identifying the
> McDonald's
> Corporation, purveyor of cheap hamburgers to most
> of the
> planet.
>
> How about the phrase "changing the face of the
> world", though?
> Or "hey, it could happen!" Or "have you had your
> break today"?
> According to the company website, McDonald's has
> trademarks on these too, a sign that advertising
> and free use of
> the English language are becoming increasingly
> incompatible
> in today's corporate America.
>
> The McDonald's website lists a total of 131 words
> and phrases
> of which it claims ownership. Some are names of
> their products
> or those of their affiliates: the Teriyaki
> McBurger, or the
> McGrilled Chicken. Some are unmistakable parts of
> the
> McDonald's corporate universe, like the "Hamburger
> University"
> near company headquarters in Oak Brook, Illinois,
> which
> serves as a management training centre for its
> employees.
>
> A trademark, it has to be said, does not entitle a
> company to
> own a word or phrase. It is still all right to
> write "hey it could
> happen!" in a novel or a newspaper article without
> running the
> risk of civil litigation. But it does cover all
> commercial uses, for
> example as the tagline in a newspaper or television
> advertisement.
>
> The McDonald's trademark list includes an
> intriguing entry,
>
>
twoallbeefpatties-specialsaucelettucecheese-picklesoniononasesameseedbun.
>
> Michael Keaney
> Mercuria Business School
> Martinlaaksontie 36
> 01620 Vantaa
> Finland
>
> [EMAIL PROTECTED]
>
=====
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