Michael wrote, > > Thanks for all of your responses. My intuition is that goods with very > small marginal production costs, such as books and television, tend to aim > for mass markets, while other types of goods try to be able to capture > expensive niches, often with the adjective designer attached to the > product.
Two points: (1)do you really think "supply side"/technical factors lay behind diversity/nondiversity? (2) is there a chicken/egg problem: the attempt to go mass production/(nondiversity) might lead to large scale production which might lead to low marginal costs (due to the large fixed costs). Eric .
