[Charles Jannuzi, can you 'deconstruct' for us?]

[Far Eastern Economic Review]
JAPAN'S ECONOMY
A Blueprint For Recovery
http://www.feer.com

IN ONE CORNER, you have Japanese Prime Minister Junichiro Koizumi,
accompanied by the mop-haired economics professor who's now his economic
tsar. In the other corner, you have the vast majority of Japan's
conservative political establishment. Look out. This could get interesting.

The coming weeks will be critical ones in Japan, weeks during which
Koizumi's government will put forth new plans to get the country out of its
12-year economic and financial funk. Koizumi is riding on a sharp rebound in
popularity he garnered with his historic visit to North Korea, which
emboldened him in late September to vest Heizo Takenaka, an aggressively
reform-minded political outsider, with more formal authority than any
outsider has had in decades. On October 22, Takenaka was to unveil the
outlines of a plan to start pushing banks to deal with their bad-loan
problems--but the announcement was delayed at the last moment. Later this
month, he'll likely also put forth a set of stimulus proposals to try and
give the economy a much-needed jolt.

It'll be targeted at the twin problems that have caused Japan's malaise to
persist for so long: deflation and bad debts in the banking system. Japanese
governments have been struggling for more than a decade, putting out dozens
of stimulus, reflation and banking clean-up packages to little avail. While
they've thrown hundreds of billions of dollars into vain attempts to
stimulate the economy and fix the banks, Japanese prices have continued to
fall, causing consumer confidence to decline and corporate profits to
tumble, which in turn causes more bad loans to pile up. Throughout it all,
the economy has simply continued its slow-motion swan dive.

Is there any hope that this time is different? History, of course, argues
for caution. But there's a solid chance that if Koizumi and Takenaka
survive--and that's an "if"--Japan may be about to pull out the stops on a
reflationary package that will pack some punch. Why? Takenaka, though wildly
unpopular with much of the political establishment, has a good degree of
credibility with reformers--and, importantly, with the Bank of Japan, or
BOJ, whose cooperation is crucial in any effort to get prices and consumer
demand growing again. If the central bank is convinced that Takenaka is on
the same page as it is regarding aggressive banking reform, it may well try
to help him out.

Reflating the economy--that is, getting prices rising again--is key to
everything Takenaka wants to do. Ideally Japan would grow by boosting
domestic demand. But six years of falling prices have produced the following
downward spiral: Declining prices encourage consumers to put off spending in
the hope of getting better value in the future. Even when they do spend,
they pay cheaper prices, so corporate profits fall. Companies respond by
cutting costs--laying off workers and reducing bonuses--which in turn
reduces overall demand, and thus growth. The only way to get people to spend
is to reduce prices again. Keep that up, and you have a recipe for a
crippling economic disaster.

In the early years of Japan's slump, most banks' bad loans were to companies
who'd gone overboard during the 1980s bubble with property boondoggles and
other trophy projects that would never make a return. But now, there are
hundreds of real companies whose businesses, which might be viable
otherwise, have become untenable with prices and demand spiralling
downwards. If the ultimate goal of a banking plan is to build sustainable
banks as the foundation for the economy, there's no way it can happen
without rekindling demand, because more bad loans will just pile up.

And so here's why Takenaka's presence matters. Throughout Koizumi's time as
prime minister, the BOJ and the government have often headed in different
directions. BOJ Governor Masaru Hayami has held out for tough moves against
the banks as the key for any policy to get Japan on its feet. Now, with a
like-minded man in charge of banking policy, it's possible he'll pursue the
sort of creative easing that a central bank needs if interest rates are
already zero. In an October 15 television interview, Hayami hinted as much,
saying in cryptic central banker-speak that though the BOJ can't cut
interest rates any more, "there are still things we can do."

Of course, there are still enormous hurdles in the way. Conservative
factions in the Liberal Democratic Party, or LDP, the deeply divided ruling
coalition whose members include both the prime minister and his most
aggressive critics, are sniping about the "Koizumi-Takenaka shock," which
helped send Japanese share prices to a series of 19-year lows following
Takenaka's ascension. After Takenaka said in a magazine interview that no
bank or company was too big to fail, corporate and banking chieftains
scurried to sympathetic politicians for help. And they have helped: On
October 17, the Development Bank of Japan, a government institution that
uses taxpayers' money, chipped ¥10 billion ($80 million) into a ¥60 billion
bailout of troubled retailer Daiei. Political infighting is the likeliest
explanation for the banking plan's delay.

Still, if a meeting of minds between Koizumi, Takenaka and Hayami has indeed
been reached, it would have profound effects on the way the government
proceeds. Koizumi, who has shied away from traditional construction-binge
fiscal-stimulus packages, says he wants ¥1 trillion in tax cuts in the
coming fiscal year, which begins April 1. And many expect to see a degree of
experimentation out of the BOJ that economists will be studying for years to
come. The central bank has already lowered nominal interest rates
essentially to zero and pushed year-on-year growth of M1, the monetary
aggregate it directly controls, to around 30% late last year--though the
acceleration stopped this spring. In September, it puzzled markets by
announcing it would buy equities from banks, a move which could help them
clean up their balance sheets and which is as far from the central bankers'
textbook as it comes.

This may be only the beginning. Many call for the central bank to adopt, and
stick to, an inflation target, which would force it to print money until
prices start rising. That's unlikely, but even if the BOJ doesn't choose
that option, it could buy more stocks, property, bad loans, government bonds
or dollars. "There are lots of unconventional policies for the BOJ to
adopt," says Masaaki Kanno, JPMorgan's chief economist in Tokyo, who worked
at the central bank for over two decades. "The initiative to buy stocks from
banks is the first of many that we will see in the future."

Most figure these are worth a try. Buying government bonds would increase
money supply and lower the only real interest rate that's still
positive--that on government bonds. Buying dollars would also pump more yen
into the economy. Many economists argue that buying assets would be more
effective in boosting prices, and thus stimulating demand, than the BOJ's
years of lowering interest rates, which has done little to encourage the
country's moribund banks to lend more.

Risky? Sure. Imagine, for instance, that it works. Kenneth Rogoff, an
economic counsellor to the International Monetary Fund, says there's plenty
of chance that inflation would overshoot, perhaps even to double-digit
levels, if the central bank makes such a huge change in the way it does
business. "People who think you can smoothly turn a dial and can go from
minus 1% deflation to 2% inflation, people who think Japan can move in a
very short period to a standard New Zealand-type inflation-targeting set-up,
are very na.ve," he says.

But the urgency is there. Earlier this year, when the economy was thought to
be improving, there was widespread hope that deflation was being snuffed
out. But such optimism has dimmed. The most visible example of this was the
activities of the Japanese unit of McDonald's. It became a symbol of
deflationary times a little over two years ago, when it halved the price of
a regular hamburger to just ¥65 on certain days. In February, it raised the
price to ¥80, apparently deciding diners would be prepared to spend more.
But the price increase damped sales and McDonald's cut prices again earlier
this month, offering burgers for just ¥59 each.

That's the kind of spiral that has led to Japan's lost decade. Since 1992,
Japan has grown at a real average of 0.9% annually--and a nominal average of
just 0.5%. Assuming the long-term sustainable growth rate for an economy of
its size is around 3%, the world has lost an economy the size of South
Korea's, just because of forgone growth in Japan.

Over the past 10 years, Rogoff notes, per-capita income in Japan has gone
down by more than 10% relative to Europe and by much more than that relative
to the United States. "Absent taking some action," he warns, "over the next
10 years you would see at least the same drop again."

You can't tell that in Tokyo though. Throughout Japan's boom years,
government officials talked of building the country into a "lifestyle
superpower" to parallel its economic status. Now, in its dark economic days,
pockets of lifestyle superpowerdom are emerging. Tokyo boasts bevies of new
restaurants, luxury goods retailers and super-expensive skyscrapers. The
Mitsubishi Group has completely transformed the neighbourhood in front of
Tokyo Station, whose new buildings have changed it from a stodgy, boring
place which businessmen fled in the evenings, into a trendy, cobblestoned
neighbourhood filled with popular shops, restaurants and nightspots. Bulgari
opened a new outlet in Ginza on October 10, and within a day had sold all of
its stock of Ginza watches priced at ¥170,000 apiece. Meanwhile, a bottle of
imported wine in Tokyo costs less than half what it does in Hong Kong.

This makes it hard to convince authorities of the urgency. "When people say
'crisis' or sense of urgency, people tend to imagine the situation in Brazil
or Argentina," says Hidehiko Nishiyama, director of the Americas division at
the Ministry of Economy, Trade and Industry. "But Japan has a far deeper
accumulation of wealth compared to those countries. Japan will not be a
country to be helped by the IMF in the near future." Nishiyama claims he can
get a better Italian meal in Tokyo than in New York.

And without that sense of crisis, reformers have an uphill battle in pushing
painful reforms. With the global economy sputtering, and world stockmarkets
periodically threatening to go into meltdown, any banking plan that forces
more bankruptcies and unemployment will be hard to implement. Politicians
calling for a go-slow approach point to the stockmarket's malaise, mounting
bankruptcies, and the 5.4% unemployment rate, which is near a record high.
"The underlying conditions are about as bad as they could be for pursuing
this sort of reform," says Frank Packer, an economist with Nikko Salomon
Smith Barney in Tokyo.

As an indication of the strength massed for a go-slow approach, the LDP
faction led by Ryutaro Hashimoto, the former prime minister who was once
thought to be Japan's next great reformer, put out a policy paper a week
before Takenaka's outline. On banks, it called essentially for waiting until
the economy gets better. The Hashimoto faction is the LDP's largest.

TWO-LEGGED BEAST
But while you can't fix the banks without reflating the economy, you
similarly can't put the economy on a stable footing without fixing the
banks. Bank lending is roughly equal to total economic output, so banks are
the main funnel of cash to Japanese businesses and the funnel is jammed. As
long as banks refuse to come to grips with their problems, they keep
deadbeat corporate borrowers alive and healthier rivals can't get the
funding they need to grow. This keeps millions of people and trillions of
dollars locked up in the limbo of loan collateral and dries up new bank
lending that might go to more productive uses.

Consider how much potentially productive money is tied up in Daiei, the
troubled retailer that operates supermarkets, many of them in declining
neighbourhoods, plus eight restaurant chains, seven hotels and a baseball
team. The company has some $17 billion in debt, and it survives on a
lifeline from its three main lenders, Mizuho Holdings, UFJ and Sumitomo
Mitsui Bank. In February, in a move that did much to convince people Koizumi
wasn't serious about reform, they pumped ¥520 billion to keep Daiei afloat.
In October, they pumped in another ¥60 billion, with help from the
Development Bank of Japan, a government bank.

Daiei's 29,000 employees can see that reform would be wrenching. Had the
company been left to fail, most would have lost their jobs, and a plethora
of small suppliers, many of whom rely solely on Daiei for their business,
would have gone out of business. But at the same time, the bank funds that
keep it on its lifeline could be used to clean bank balance sheets, and in
the long run, be lent to more productive borrowers. The valuable land that
Daiei holds--and there is plenty--could go to buyers who would use it
better. It's hard, but it's the principle that's worked in nearly all
successful banking-system reforms.

So here's how to judge a banking plan. One key signal will be whether the
government admits the severity of the problem and comes up with an estimate
for the scale of bad loans that private-sector analysts won't find
laughable. While analysts vary widely on just how much bad debt there is in
the banking system, projections range from two to four times the official
figure of ¥52 trillion. That's far more than Japanese banks could handle on
their own if they were told to write off their losses right away--meaning
the government would likely have to step in with trillions of yen in
financial support. Such a bailout would put a strain on the public purse and
be widely unpopular--key reasons it hasn't been attempted in Japan except in
times of near-crisis.

INADEQUATE CAPITAL
Banks will also have to deal with questionable capital-adequacy norms.
Current regulations allow Japanese banks much more room than is usual in the
West to pad their capital with items that may disappear in the future--such
as potential tax credits and securities that have to be redeemed. Standard &
Poor's estimates that almost all the core capital of Japan's biggest banks
is now such squishy stuff. Takenaka's team is already reportedly mulling a
review of capital rules to make banks sounder, but such a step could end in
the government having to pump even more money into bank support.

And that's just the short-term stuff. Even if you wipe clean their balance
sheets, there's no guarantee that the present management can make them into
good banks. In the two weeks after Takenaka declared that no bank is too big
to fail, the banking index on the Tokyo Stock Exchange crumbled 17%, with
shares of all the large institutions--with the exception of Bank of Tokyo
Mitsubishi, the healthiest of the big ones--falling precipitously. "The
initial solution was to build these big banking groups," says Paul
Migliorato, a senior analyst at Commerzbank Securities in Tokyo. "If you
look at share prices, the market's telling you that you don't have four
secure banking groups. You have maybe one or two."

So which is the way forward? For now, Koizumi's popularity keeps him in
power--the LDP can't dump the only member of the party who commands 70%
approval ratings. But if his team starts seriously trying to take out vested
interests, things might get nastier. After Koizumi named Takenaka to the
financial-services post, party stalwarts screamed about how he wasn't
playing by the traditional rules of horse-trading between factions. Takami
Eto, an LDP veteran, compared the prime minister to Adolf Hitler.

And so as he and Takenaka begin their treacherous tightrope act, perhaps the
biggest concern is how long the government can hold all this together.
"Getting out of deflation is like getting out of inflation," warns Peter
Tasker, an influential strategist with Dresdner Kleinwort Wasserstein in
Tokyo. "It's a multi-year issue, credibility is important, and you have to
have everybody on board. It's got to be the policy priority."


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