one of the few bright outcomes from this insane war may be the devaluation 
of United States brands in the rest of the world.  On top of a 
half-billion dollar trade deficit, it could have a substantial effect.

On Sun, Apr 06, 2003 at 07:45:13AM +0200, Patrick Bond wrote:
> This issue bedevilled the EU/S.Africa free trade talks here a few years ago.
> The most obvious point -- that it doesn't matter at all what's inside the
> package, profitability depends upon the brainwashing of consumers who
> associate a brand name with a product -- was never made.
> 
> Let's hope that with militant Idaho potato farmers and maybe a few others
> intent on violating branding, that the whole system will break down
> faster...
> 
> ----- Original Message -----
> From: "Ian Murray" <[EMAIL PROTECTED]>
> > Regions claim rights to Pilsener, bologna
> 
> > U.S. food companies say the European Union does little to protect U.S.
> > food terms. A state agency representing Idaho Potatoes failed in its
> > attempt to challenge a trademark registration given to a French company
> > bearing the Idaho name, they said. The reason: Idaho is not part of the EU
> > and has no standing with its agencies. Patrick Kole of the Idaho Potato
> > Commission said that's "unfair to anybody who's not a member of the EU.
> > You can't even bring a case. You're shut out."
> 

-- 
Michael Perelman
Economics Department
California State University
Chico, CA 95929

Tel. 530-898-5321
E-Mail [EMAIL PROTECTED]

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