"The theorem is that we all have something to sell, just like prostitutes, and the whole way to expand the market is to focus on those things you've got that you can sell."
Something tells me it's a bit worse for the "consolidated account" than for the prostitute. The prostitute still represents a kind of natural economy: presumably her customer looks to her for the satisfaction of a "natural" sexual need. In the context of the market, we must ready ourselves to satisfy needs that the market itself has created and which may have no "natural" foundation at all.
Joanna