No, I'm arguing, that advertising isn't netural; I'm arguing that its rhetoric has an implicit message, that this implicit message is a form of brainwashing, and that a free society should not promote brainwashing.
My point about the seven deadlies is not an assertion to be taken on faith, but an experiment I'm urging everyone to try. What I'm saying is that advertising is about a lot more than the particular product being peddled; it's about fortifying thought's deadly requirement that pleasure be permanently and safely extended.
I dont' want ANY messages, healthy or not, being broadcast about. I was never exposed to any form of advertisement until I emigrated to Paris in 63...and then to the US in 64. My immediate reaction to it was that I felt manipulated and insulted. I still feel that way.
Joanna
andie nachgeborenen wrote:
In other words, Joannah, advertising contains content you disapprove of. Now, seems to me we have a pretty good rule in this country about regulation of speech based on content, namely, we don't do it if the speech is not incitrement to immanent unlawful activity, obscene, or a solicitaion to a crime. You sound pretty dour and puritanical there, Seven Deadly Sins, and all that. Presumably you want only Healthy Messages broadcast about . . . jks
Sometimes you shock me. There are many, many good reasons to get rid of advertising. Off the top of my head: 1. Advertising suggests that we are missing something, that we are incomplete, and that we can only be completed through consumption. 2. Advertising intrudes upon the public space. 3. Advertising (the sort that is beamed on the telly, interrupting something every ten minutes) is not only a violation of the viewer's integrity and the integrity of the show/movie/etc being interrupted, but it is an implicit attack on the very notion of integrity. 4. Advertising is the modern celebration of the seven deadly sins. I mean that quite literally: watch ANY advertisement and ask yourself what is the underlying theme here: lust? gluttony? sloth? envy? wrath? greed? pride?
Joanna
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